Recently, CE Pro’s Bob Archer urged the home-technology channel to serve high-performance audio with a “shot of youth.” Baby Boomers, once the lifeblood of consumer audio spending, are giving way to Millennial buyers who shop in very different ways, he wrote.
I couldn’t agree more, and I should know. I’m one of those buyers. As a 26-year-old male, I've never really been in high demand (unless I'm being asked to reach something on the top shelf), but these days every major corporation from Apple to Zillow wants to know what my friends and I care about so they can relieve us of our money.
Related: Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers
Since no one has asked me about my innermost audio desires (do I have something in my teeth?), I decided to take matters into my own hands, along with friend and coworker Adam Forziati, web editor of Commercial Integrator.
We posed the question to ourselves, “What would make us buy good-quality audio products?” and recorded our responses on video (below).
It was Forziati who first suggested the audio industry try “borrowing a little bit from the very new-aged service models” like Warby Parker and the new Amazon Prime Wardrobe.
“They send you something to try out in your own home for a long time,” he says. “I really like that model.”
Turns out, I also would like that model for audio purchases, as I said on camera: “I think that the idea of being able to try it out in your house first is a great idea, because you never know what you're going to like until it's already in with your integrated system and you get to try everything out.”
Check out some of our other Millennial musings in the 2-minute video below.
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