Ring Devices Keep Integrator Revenues Up During Coronavirus Lockdown

Primetime Audio Video in Rockford, Ill., says Ring video doorbell and surveillance solutions have become even more important during the COVID-19 lockdown.

Ring Devices Keep Integrator Revenues Up During Coronavirus Lockdown

Primetime Audio Video has a 10,000-square-foot retail showroom on a main thoroughfare in Rockford, Ill., from which it sells and installs Ring video doorbells and cameras.

Dirk Dutton, operations manager at Primetime Audio Video in Rockford, Ill., has relied on Ring devices for quite a while, and that reliance has continued during the coronavirus crisis.

“Ring helped us well before the coronavirus lockdown started,” says Dutton. “Rockford, Illinois, has one of the highest crime areas in Illinois outside of Chicago, so it’s not like it is safe to begin with. And during the coronavirus quarantine, it has done even better. It’s because people know the name; people feel comfortable with the Ring products in the house.”

Dutton says the Ring product line is a great gateway that opens up clients to the broad spectrum of solutions that Primetime Audio Video offers. Primetime Audio Video originally began as Stateline Satellite & Antenna in 1994 with a single core purpose to deliver the best customer experience along with the best value.

“Over the years we grew, moved and started fulfilling more electronics needs for customers,” says Dutton.

Today, as Primetime Audio Video, the company has a 10,000-square-foot retail store and provides sales, delivery and installation of home theater, audio, outdoor AV, home automation, intelligent lighting, home networks and security and surveillance.

The company’s roots with Ring go all the way back 2014.

Dirk Dutton, operations manager at Primetime Audio Video, says the company relied on Ring long before the coronavirus lockdown, but the line has become even more important.

“I followed the product since it was called DoorBot,” recalls Dutton, who reached out to founder Jamie Siminoff via email. “Literally, while he was stuck in L.A. traffic he called me on my cellphone and we talked.”

Not long afterward, Siminoff was feeding coupon codes to Dutton to buy the product for his retail store.

Dutton is excited to use the new Ring X 1 bundle of solutions aimed specifically at professional installers.

“A lot of our clients are higher end and they would rather not worry about a subscription,” he notes.

The Ring X line, which debuted at CES 2020 in January, consists of nine different devices aimed specifically at CE pros, with a longer 3-year warranty (compared to a 1-year warranty on DIY Ring products), heavy duty metal faceplates, higher price points, and the Ring Protect Lifetime Basic Plan2 streaming/recording service that basic subscription is included in the purchase of the product.

The Ring X line includes:

Ring Stick Up Cam Elite X – This PoE indoor/outdoor security camera produces 1080 HD video with two-way audio and noise cancellation. It has advanced motion detection and night vision, and requires a power outlet (for the PoE adaptor).

Ring Video Doorbell 3 Plus X – This premium battery-powered doorbell has advanced security features including improved motion detection, an added near motion zone and Pre-Roll technology. With an additional 4-second video preview of each motion event that automatically starts recording before receiving an alert.

Ring Video Doorbell Elite X — A professional-grade, flush-mount smart doorbell hardwired with Power over Ethernet. Select your faceplate color of choice exclusively from Rocky Mountain Hardware.

Ring Video Doorbell Pro X– This device can be retrofitted by an integrator using a home’s existing wiring. It has advanced motion detection, night vision and two-way talk, and it requires a 16-24VAC transformer.

Ring Video Doorbell Elite X with Access Controller Pro Cellular  (hard bundle) – This is a package of the two new pro-only devices. The Doorbell Elite uses heavy duty metal faceplates made in the USA. The Access Controller Pro Cellular allows homeowners to unlock their gate remotely using the Ring app. Users can see, hear and speak to the guest at the gate. It is also well suited for allowing Key by Amazon package deliveries to be brought on to your property.  It allows one-touch access, and it connects via Ethernet or cellular.

Ring Spotlight Cam Wired X – This plug-in motion-activated camera has an LED spotlight incorporated into it. It records in 1080 HD video with night vision. The Mount is hardwired with 110V to 240V power.

Ring Spotlight Cam Mount X — This hardwired motion-activated camera has an LED spotlight incorporated into it. It records in 1080 HD video with night vision. The Mount is hardwired with 110V to 240V power.

Ring Protect Lifetime Basic Plan Streaming Service – Ring X clients will be able to receive lifetime streaming/recording service with their professionally installed products. The Ring Protect Lifetime Basic Plan fees are $3 per month per device currently.3

Ring Floodlight Cam X — This motion-activated security camera captures images in 1080p HD video, has two built-in LED floodlights, a security siren and two-way talk.

1 Ring X Line products only available in the U.S.
2 The Ring Protect Lifetime Basic Plan covers the lifetime of the X Line device. If you have an existing Ring Protect Plus plan, then there is no change in the service of the device.
3 Additional Ring devices are not covered by the Ring Protect Lifetime Basic Plan or the 3-year limited warranty.