PowerHouse Alliance Adds AlarMax Distributors

Distributor group PowerHouse Alliance adds Pittsburgh-based AlarMax Distributors and its 22 locations to bolster its nationwide presence.


Longtime security-based distributor AlarMax Distributors has joined the PowerHouse Alliance to become the 13th member of the national consortium of regional wholesale distributors.

With the addition of AlarMax, the PowerHouse Alliance will increase to 54 total warehouse locations spanning more than 850,000 square-feet nationwide. AlarMax touts 22 locations across the U.S. with branches in Pennsylvania, Ohio, Texas, Nevada, New Hampshire, West Virginia, Massachusetts, Maryland, Georgia, Florida, California, New Jersey, New York and Arizona.

Established in 1990, AlarMax is a prominent distributor of commercial and residential security, video surveillance, power, A/V, networking, wire and cable, accessories, and more. As a member of the PowerHouse Alliance, AlarMax will begin expanding its product line to support the 250+ brands available from the distributor alliance.

“Joining the PowerHouse Alliance is a major milestone for me personally, as well as for the AlarMax business,” says AlarMax president Roger Graf. “2020 will be a year of growth for all as we work together with the rest of the PowerHouse members to expand our training programs, product lines, and convenient locations available to our valuable dealers.”

PowerHouse Alliance executive director Dennis Holzer comments that AlarMax will offer members a solid line card with deep roots in the security and surveillance market. “We look forward to cross-sharing knowledge and expertise, adding to our robust dealer training programs, and giving our customers even more access to the right products at the right time in order to be successful in 2020,” Holzer says.

Just last month, PowerHouse added New England distributor Professional Audio Associates to the group. The Alliance lost its Northeast member MRI earlier this year when the distributor was acquired by SnapAV. Late in 2018, PowerHouse’s West Coast distributor Volutone was also gobbled up by SnapAV. That void was also filled by a security-based distributor when KOA CCTV was added to the team.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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