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Will Adult Entertainment Influence 3D TV Movement?

Porn industry may hasten the adoption of 3D TV in the home, but probably won't influence the direction of 3D technology


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Bad Girls in 3D sells a complete 3D TV kit for $3,999

CE Pro tries to stay on top of video trends – even when they involve the seamier side of entertainment.

This year, however, I was unable to attend the AVN Adult Entertainment Expo (AEE), which is usually held at the same time as CES. I am somewhat known in CE circles for being the one who broke the porn-goes-Blu-ray story. And then there were the interviews with the actors who talked about being filmed in HD.

But I haven’t gotten around to exploring the porn industry’s impact on the 3D TV movement, so I defer to press releases for the news.

The potential of 3D in adult entertainment was illustrated decades ago by a soft-core 3D film “The Stewardess.” That flick raked in $27 million in theaters during the two years after its 1969 release, according to Lance Johnson of Bad Girls in 3D.

During AEE 2010, which just concluded in Las Vegas, Johnson’s company unveiled a turnkey digital 3D viewing system ($3,999) and an online video library that costs $20 per month to subscribe.

The 3D kit includes:
  • Mitsubishi WD-60735 60-inch DLP HDTV
  • M350 Universal Mini-ITX computer with 1080p support
  • HDMI cable
  • XpanD X102 (DLP-Link) glasses (2 pairs)
  • Demo content
  • 3D playback software with DRM
  • X-batteries (10-pack)
Mitsubishi probably has more “3D-ready” TV sets deployed in the marketplace than any other TV manufacturer. Because it does not have 3D processing and syncing capabilities on board, it requires an external box such as the Mini-ITX included with the Bad Girls kit.

Of course, users easily can assemble their own 3D TV kits, the likes of which are demonstrated in many specialty A/V showrooms across the country.

It has long been suggested that the wildly influential porn industry was responsible for the triumph of VHS over Betamax many years ago. The industry also was seen to influence the HD DVD vs. Blu-ray battle more recently. In the end, though, adult entertainment followed the lead of major Hollywood studios.

Similarly, the adult entertainment industry is unlikely to have an impact on 3D technology itself, but could very well hasten the adoption of 3D TVs in the home.

As for Bad Girls in 3D:

We feel our content and delivery system creates a virtual voyeuristic and participatory reaction from viewers,” said Johnson.

The available Bad Girls in 3D material currently includes solo girl and boy/girl scenes but the company plans to expand its content to satisfy a variety of tastes particularly for the European and Asian markets.

“We are aiming to create an intriguing immersive reality for all of our customers,” stated Johnson.


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Article Topics

Blogs · Video · 3d Tv · Adult Entertainment · Porn · All topics

About the Author

Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.

3 Comments (displayed in order by date/time)

Posted by Jason Knott  on  01/13  at  06:12 AM

I see sports, namely golf and football, as the more likely influencer of 3D in the home… even moreso than Hollywood movies and porn. In 2011, the Sony Open in Hawaii will be the first golf broadcast in 3D. Golf on TV has always been hampered by the fact that the screen “flattens” the contours of the putting green. 3D ought to change that, and I can’t think of a better target demographic than rich golfers. Integrators should be contacting all their local golf courses and country clubs right now to try to sell 3D displays for the clubhouses.

Posted by Ray.Casey  on  01/15  at  01:44 PM

Hmmm… seems like this post generated more interest on a facebook page vs. this site.  Curious trend…  Seems like more people have opinions on this topic in “private” vs. in the public eye.  Re Porn.  Niche market.  Will NOT have a major impact on 3D adpotion at all.  If anything the Porn viewers will move toward wearable displays vs big screens.  I mean really, is this something you want to watch on a 50” display in your living room?

Posted by Seth_J  on  01/16  at  08:32 AM

Why is it every time an advancement is made in video or related technologies porn is brought into the equation? Historical reference nearly always points to the VHS vs. Betamax battle and the small, almost meaningless role the porn industry played.

This is a very niche market that _could_ utilize these advancements but it is not and will never be anything more. Imagine if we used this thinking with other products in other industries? Should we get all excited about the new $699 sofa at Rooms to Go that _could_ be used by the porn industry? (insert Scotch Guard joke here) When Bath and Body works has a new bubble bath out you should think, “This could be great thing for porn!!!”


I’m with Jason on this one. The killer app for 3D-HDTV is going to be sports. Much wider audience and better quality content for the whole family to enjoy.

If/when 3D makes it to porn (which wouldn’t be the first time) it’ll be nothing more than another side joke during a conversation.

Certainly CEPro’s won’t be advertising Custom 3D Porn Theater with their custom installation packages. Who knows… There’s a market for everything these days.

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