As shading continues to play a larger role in residential design and smart home integration, integrators and dealers have a significant opportunity to expand both revenue and project scope. This session will explore how modern roller shade solutions, particularly with advancements in motorization, simplified low-voltage systems, and integrated control, are making it easier than ever to specify, install, and scale shading offerings across projects.
We’ll highlight how innovations like the Draper At Home Tournesol and IO motor technologies reduce installation complexity, streamline wiring, and improve overall efficiency. Attendees will also learn how integrated control platforms, including lighting and automation systems, create a more cohesive user experience while opening the door to higher-value projects. From understanding why builders are increasingly driving shade adoption in new construction to identifying key differentiation points in the market, this session will equip you with actionable insights to grow your business profitably and competitively.
Learning Objectives:
- Explore new motorization and low-voltage technologies that simplify installation, reduce labor time, and improve project efficiency.
- Learn how integrated control systems enhance user experience and increase project value.
- Identify new revenue opportunities through builder partnerships, new construction projects, and strategic upselling of shading solutions.
Differentiate your business by leveraging exterior shading, advanced hardware options, and streamlined system design
