THX: Video Calibration Improves Energy Efficiency
Savvy CE pros can market TVs with pre-calibrated THX Movie Mode as relatively energy-efficient. They can do the same with their own calibration services.
CE pros can market TVs with pre-calibrated THX Movie Mode, like this LG PG60 Series Plasma, as relatively energy-efficient.
CE pros know most of the benefits of system calibration, but maybe not this one: energy efficiency.
According to THX, calibration of LCD and plasma TVs improves energy efficiency up to 50 percent.
The study, which compared "vivid" or "dynamic" modes to professionally-calibrated settings on 15 plasma and LCD TVs, also found:
THX adds that manufacturers often employ these modes as the TVs’ default settings and, as a result, consumers use more energy to run their TVs.
“Newer HDTV models are using less energy than ever before as a result of advances in panel manufacturing,” says John Dahl, director of education at THX.
“While the U.S. Department of Energy’s Energy Star standard is driving manufacturers to reduce on-mode consumption, both new and older plasma and LCD HDTVs may experience additional savings as a result of professional video calibration.”
THX says calibration is best when performed after the sale to improve picture performance for consumers, and that there are products from companies like Panasonic, LG and JVC that include a pre-calibrated THX Movie Mode for color, black and white level settings. THX says these settings can be fine-tuned in clients’ homes to ensure optimal performance and energy conservation.
According to THX, calibration of LCD and plasma TVs improves energy efficiency up to 50 percent.
The study, which compared "vivid" or "dynamic" modes to professionally-calibrated settings on 15 plasma and LCD TVs, also found:
- Approximate savings ranged from 15 - 50 percent
- Properly calibrated HDTVs can produce savings up to $50 per year
THX adds that manufacturers often employ these modes as the TVs’ default settings and, as a result, consumers use more energy to run their TVs.
TVs Will Become More Energy Efficient in 2010
New Energy Star standards for energy-efficient TVs will save 40 to 65 percent in electricity. Here's a breakdown of the new standards.
Over the past few years, THX says TV manufacturers have increasingly found ways to offset the high-power consumption of their products. The calibration process, however, could save even more energy.New Energy Star standards for energy-efficient TVs will save 40 to 65 percent in electricity. Here's a breakdown of the new standards.
“Newer HDTV models are using less energy than ever before as a result of advances in panel manufacturing,” says John Dahl, director of education at THX.
“While the U.S. Department of Energy’s Energy Star standard is driving manufacturers to reduce on-mode consumption, both new and older plasma and LCD HDTVs may experience additional savings as a result of professional video calibration.”
THX says calibration is best when performed after the sale to improve picture performance for consumers, and that there are products from companies like Panasonic, LG and JVC that include a pre-calibrated THX Movie Mode for color, black and white level settings. THX says these settings can be fine-tuned in clients’ homes to ensure optimal performance and energy conservation.
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News · Business Resources · Displays · Power Protection and Management · Power Protection · Power Protection ·About the Author

Robert Archer, Senior Editor, CE Pro
Bob is a dedicated audiophile who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob writes CE Pro's monthly Audio/Video news and Screening Room, as well as serving as the co-chair for the EHX A/V educational curriculum.
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