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Best Buy to Promote Blu-ray; Who’s Next?

Big-box retailer decides to highlight and recommend Blu-ray beginning in March.


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Best Buy has announced that they will recommend Blu-ray as the preferred high-definition format for their customers the same day that Netflix decided to drop HD DVD from its stocks.

Although Best Buy will continue to stock HD DVD hardware and software, the big-box retailer says that, beginning in March, they will "prominently showcase Blu-ray hardware and software products" both online and in-store (press release).

"Consumers have told us that they want us to help lead the way. We've listened to our customers, and we are responding. Best Buy will recommend Blu-ray as the preferred format," says Brian Dunn, Best Buy's president and COO.

"Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to our customers that we believe Blu-ray is the right format choice for them.

"Best Buy has always believed that the customer will benefit from a widely-accepted single format that would offer advantages such as product compatibility and expanded content choices. Because we believe that Blu-ray is fast emerging as that single format, we have decided to focus on Blu-ray products."

"Best Buy is excited by the next generation of digital products and we know our customers are too," says Mike Vitelli, Best Buy senior vice president, Home Solutions.

"We are excited about helping customers find the right mix of products and services to make the next generation of high definition entertainment technology come alive for them. We believe that Blu-ray is the right solution for consumers."

This is the nail in the coffin for HD DVD. Now that two of the biggest distribution outlets for movies have decided that HD DVD is not right for their customers, the game is over.

How long will it take for Universal and Paramount, the two major studios left supporting HD DVD, to switch sides? If distributors are not supporting the format, why bother making it?

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Article Topics

News · Big-Box Retailers · Blu-ray · Blu-ray · Big-box Retailers · All topics

10 Comments (displayed in order by date/time)

Posted by Peter B.  on  02/11  at  03:23 PM

Yeah they are excited alright. But one thing for sure I will only buy bluray movies if there will be a BOGO promo. I still prefer to buy bluray movies with FRY’S electronics they are always 5.00 cheaper than BESTBUY and they match prices from other retailers too. BESTBUY don’t match up lower price or regular price unless it is a promo or it is IN printed ad. GO FRY’S. BESTBUY IS OVERPRICED.

Posted by Crude Dude  on  02/11  at  03:48 PM

If BB thinks I’m going to buy an overpriced Blu Ray player they are sadly mistaken,I will take my HD DVD business elsewhere.

Posted by bigbrain28  on  02/11  at  03:50 PM

This is not news, nor new, nor new news if it were news. Best Buy has ALWAYS been Blu-Biased. The only newsworthy feature of this non-news news article is that Best Buy has decided to publicly admit they are “now” Blu-Biased. This is all a bit of bandwagon-on-jumping, if you ask me.

I don’t see how it will make a bit of difference to the market as this has always been their stance.

Posted by Jim McPhee  on  02/11  at  04:13 PM

I guess I don’t completely understand the hostility of some people who read articles such as these. You had to have known this was going to happen eventually due to HD-DVDs lack of studio support. Eventually the walls will collapse and this is just another cannonball to add to the crumble.

Don’t get me wrong - I loved my HD-DVD player and movies before I sold them after Warner’s lack of committment - but this is a good thing for all of us. I think this actually says alot about Best Buy to come out and say they support one format and they want this thing to have a clear winner.

I believe Netflix’s decision also has to do with replacing broken/defective HD-DVD discs that get easily damaged through the mail rather than assuming that they are just picking a side. It just makes sense for them to stop buying discs that they have to keep replacing, especially if the format is dying in the near future.

Posted by Soundzilla  on  02/11  at  06:30 PM

This is music to my ears. I invested heavily in Blu-ray media to help the format along. This is great news as the format is sure to be standard issue in computers in the near future. A 50GB optical storage medium is exactly what I’ve been hoping would replace DVD-R. The only thing better would’ve been a 100GB format but who knows…maybe we’ll get that someday.

I back up my photos and music files to optical media sometimes and existing DVD media just isn’t enough to hold everything anymore.

You can take your HD-DVD business elsewhere than Best Buy if you want, but you will soon run out of places to find it.  I welcome you HD-DVD owners to the Blu-ray scene. It’s not as bad as you think. The PS3 is a phenomenal playback system and fully upgradable to the latest spec. My PS3 is the heart of my home theater for HD playback. The fact that it’s a kick-#### gaming system doesn’t hurt.

Posted by Lee Distad  on  02/11  at  07:19 PM

A better title for this story would have been: “Best Buy to Promote Blu-ray; Who’s Left?”

Posted by Rick C  on  02/11  at  07:41 PM

Um….and this is news??????  As a previous poster already alluded to…..Best buy has been in Blu rays pocket since the whole “war” started.  When it all began, you couldn’t walk into a BB and even find the HD-DVD section, let alone find a saleman that would even talk about it.  They all gave you the whole Blu ray has the best resolution and picture because they are the only ones with 1080p….it was funny at the time, the amount of misinformation BB was spreading….PLEASE!!  Give us some newsworthy stuff….not this BR HYPE machine!

Posted by Shocked N Surprised  on  02/12  at  05:55 AM

You mean a retailer is going to push the product with higher profit margins?!? I’m speechless. And yes, we knew BD was going to win the war. But until the companies start making sub-$200 players that support a finalized spec, count me out. It’s a shame, too, cos I really want to make good use of my 32” flat panel.

Posted by Jason Unger  on  02/12  at  06:01 AM

I’m surprised at all these comments alluding to BB conspiring with BD.

I was in Best Buy over the weekend, and they had two equal displays for both sides. The hd software had one big shelf—half Blu-ray and half HD DVD.

The hardware each had its own display—a Toshiba TV with an HD DVD player and a Blu-ray player with a TV (can’t remember which brand).

@Rick C—are you surprised you can’t get a salesperson to talk to you about anything at BB? I spent over an hour in the store and not a single one came up to me.

Posted by Peter Smith  on  02/12  at  08:14 AM

When it all began, you couldn’t walk into a BB and even find the HD-DVD section, let alone find a saleman that would even talk about it.

This must be a regional thing. I frequent the Best Buy stores in Framingham and the one in Solomon Pond Mall (both in Massachusetts) and they both have the HD media side by side on the same aisle, and (for now at least) both an HD DVD and a Blu-Ray “end cap” setup in the home theater department. I see no bias at these two stores, at least.

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