New research reveals that 20% of U.S. internet households now have a video doorbell, a figure that has risen drastically in recent years, and Parks Associates says that growth is largely due to the success of Ring.
According to the consumer technology market research and consulting firm, 1 in 5 U.S. internet households now have a video doorbell, with Amazon-owned Ring as the main driver. The DIY home security system company, which was acquired by technology giant in February 2018, could be fueling smart home growth along with other DIY brands.
Parks Associates‘ latest Smart Home Consumer Insights Dashboard finds that smart home purchasing is steady despite unfavorable economic conditions. The 20% figure is up from just 4% that owned a video doorbell in 2017.
However, the inroads to the mass market has caused a natural drop on the average number of devices per household, according to Parks Associates, as the average number of devices in a household with smart home devices has dropped below seven, compared to a high of eight devices in 2021.
Currently, 29% of homes with a smart home device own at least three devices, with growth occurring in the number of homes with 3-5 devices. This is compared to what Parks Associates call “Super Power Users,” which own at least 10 devices.
“Consumers have a continued interest in safety and security products with features that extend the understanding of the environment and can provide accurate and relevant notifications,” says Elizabeth Parks, president and chief marketing officer at Parks Associates, in a statement. “This is a big jump in adoption for the video doorbell category.”
Previous Parks Associates research has found that other smart home devices are also growing in popularity. Research released last month found that 41% of U.S. internet household own a smart home device, 63% own a smart TV, 13% own a smart light bulb, and 87% subscribe to a video streaming service.
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