Sony Electronics Announces Collaborative Alliances Program

Sony Professional has announced its Collaborative Alliances program that will see the company working with the industry’s top manufacturers.


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Sony Electronics is reinforcing its commitment to the professional electronics community through its new Collaborative Alliances program. The global electronics company’s latest initiative supports alliances with key providers in the professional electronics space, and the “Collaborative Alliances” program allows Sony to offer even more compelling capabilities by providing integrated solutions through alignment with industry leaders among a variety of categories and applications.

“By working collaboratively with the best and most innovative brands in the pro AV space, we’re approaching each alliance as an opportunity to combine our collective strengths and expertise to become a powerful community,” states Theresa Alesso, pro division president, Sony Electronics. 

“As we seek to enhance the functionality and increase the interoperability of Sony’s industry-standard AV technology, we’re enabling our community to use impactful Digital Signage, Video Collaboration and Unified Communications platforms to engage customers in an even more dynamic and connected manner, while offering our users valuable, all-inclusive and cost-conscious solutions for a range of scenarios.”

In order to effectively represent the wide-ranging partner ecosystem and reach the full potential of the Collaborative Alliances program, Sony will prioritize its focus on integrating and optimizing hardware and software solutions that meet the needs of channel partners, resellers, integrators and consultants serving corporate, education, government, healthcare, faith, retail, entertainment and transportation verticals – and ultimately, end users.  

Some of the Collaborative Alliance program partners include Crestron Electronics, Logitech, Extron, Domotz and Remo Multimedia. Sony Professional’s alliance program website provides search tools that allows visitors to search by application, market vertical, global region and cross-platform support.