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Amazon Acquires Smart Doorbell Maker Ring for $1 Billion

Further entrenching itself in consumers' homes, Amazon has purchased smart doorbell maker Ring for $1 billion.

Amazon Acquires Smart Doorbell Maker Ring for $1 Billion
Amazon reportedly is acquiring the popular video-doorbell manufacturer Ring for at least $1 billion.
Steve Karantzoulidis · February 27, 2018

Details are currently scarce, but GeekWire is reporting that Amazon has bought smart doorbell maker Ring for $1 billion. 

GeekWire expects Amazon to pursue product and feature integrations where appropriate but maintain the Ring brand and largely allow the company to continue operating as it has in the past. Ring has raised $209 million so far and was last valued at $760 million, according to MSNBC.

It would appear Amazon is intent on beefing up its smart home offerings after acquiring Blink, a provider of connected WiFi home security cameras this past December.

It would be fair to say Amazon may plan to integrate Ring products into its Amazon Key program, which allows for a delivery-person to enter a customer’s house to drop off their package.

RELATEDRing Settles with ADT in Zonoff Lawsuit, Acquires Lighting Co., Plans Spring Launch of Ring Alarm

“Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world,” a Ring spokesperson said in a statement. “We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

Ring is best known for its video doorbell but has also has an arsenal of smart products including its wired-, battery- and solar-powered Spotlight cams and a DIY home security system.

Unfortunately it was far from smooth sailing when it came to launching the DIY offering as the company was hit with a lawsuit by ADT over technology used in the system.

Ring was hit with another lawsuit this past January after its competitor SkyBell Technologies alleged Ring stole intellectual property – specifically three SkyBell patents – and competes on hype rather than technological prowess.

According to the 2017 CE Pro 100 Brand Analysis Study, Ring is the most popular video doorbell installed by the largest home-technology integrators, with a 37 percent market share in the category. 

  About the Author

Steve Karantzoulidis is the web editor for CE Pro sister publication Security Sales & Integration. Have a suggestion or a topic you want to read more about? Email Steve at skarantzoulidis@ehpub.com

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  Article Topics

Security · Surveillance Systems · Business · News · Amazon · Front Door Security · Mergers and Acquisitions · Ring · All Topics
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