Play Integrator-Created ‘Find Hidden Technology’ Game
Clever, quirky "game" from Electronic Design Group (EDG) highlights hidden installs, inspires consumers to hire a pro.
Electronics Design Group, a leading Piscataway, N.J.-based home systems integration firm, is well known for its marketing prowess.
The latest innovation, however, is one of EDG’s finest marketing moments.
The Find the Hidden Technology Game is a fun, whimsical way to show consumers how EDG can hide TVs, projectors and other home technology so homeowners don’t have to look at the mess.
Proud of its clever and meticulous work, EDG has an entire gallery devoted to hidden installations.
The photos are nothing compared to the Hidden Technology game (below), developed in-house by designer Mark Pruce.
Turn on the audio when you play the game. It may be a little annoying but you should get a huge chuckle out of it.
Want to inspire your own clients? Send them this link!
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]
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