One Firefly's latest product Mercury Pro can help integrators differentiate their website from more cookie-cutter solutions with customizable website themes, SEO configuration, and access to One Firefly's library of photos and videos.

One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.

Manufacturers and distributors serving the custom channel must stay on top of communications, lead generation, technology services, website resources, social media matters and more to help integrators profit. Here’s how the industry’s best stay a

Anticipating dire economic straits for 2019, Azione chairman Richard Glikes urges home-tech integrators to embrace lighting and wellness, and to get aggressive on workforce development and marketing.

CEDIA Expo 2018 Tech Talk: With expertise in multiple smart-home subsystems, home-tech pros can dominate emerging 'energy automation' category, encompassing home energy storage, smart-grid integration, renewable energy and home automation.

ProSource added 13 new vendors in 2017, of which eight specialize in managed services and business productivity -- a huge focus for the home-technology buying group in 2018. Here's the latest in techs-for-hire, social-media management and productivit