Gary Russell of LiveSmart talks on how his company has found success in a client base that likes to ‘start small and add on later.’

In an interview with the Consumer Technology Association, the Control4 co-founder states he believes the SHaaS model will alleviate some of the biggest problems facing the smart home industry today.

Not quite DIY and not quite high-end and luxurious, the middle market can be a valuable space for smart home installers.

Leveraging Z-Wave technologies as their solutions’ backbone, LiveSmart caters to a remarkably underserved, yet hungry market in Southern California.