Ethereal, formerly MetraAV, has announced that it has forged a partnership with PowerHouse Alliance, a wholesale distribution network that provides name-brand products to custom installers, specialty dealers, large retailers and industry buying groups throughout North America.

Ethereal and the PowerHouse Alliance’s new partnership agreement allows members to distribute Ethereal’s Big Dog Power line of smart power distribution products to their customers.

“Ethereal is extremely excited to be partnering with PowerHouse Alliance as we continue to manufacture world-class AV, home theater, power, networking and security products. A partnership with PowerHouse Alliance will enhance our ability to get them into the hands of our customers in the most convenient method.” Says Jessy Crabb, general manager, Ethereal.

The PowerHouse Alliance has created a seamless conduit from the manufacturer to the integrator by offering dealers the products they need to complete jobs in every category including residential and commercial audio/video, home entertainment, security, networking, IT and more. Ethereal is excited that customers will now enjoy easier access to their premium products as a result.

Dealers can access Ethereal’s products via pick up or delivery within 24 hours of order placement from one of 70 convenient locations across the United States and Canada.

More news from Ethereal: Ethereal’s Big Dog Power Now Integrates with URC Total Control