Roku, Inc. (NASDAQ: ROKU) announced that the number of global active accounts now exceeds 70 million. This is up from 60.1 million in Q4 2021. The company also notes that streaming hours increased from 23.9 billion in Q4 2021 to 87.4 billion to Q4 in 2022, representing a 19% increase year-over-year.
The number of active accounts and streaming hours is based on preliminary estimated data. The company will report final operating metrics and financial results for the fourth quarter and the full year of 2022 in February.
“As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today,” said Roku Founder and CEO Anthony Wood. “Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year.”
Account Milestone Follows Announcement of First-Ever Roku-Branded TVs
In 2022, time spent streaming surpassed cable for the first time, according to Nielsen. And eMarketer predicts in 2023 less than half of U.S. households are expected to have legacy pay TV, providing an opportunity for greater streaming adoption.
This new milestone comes following the company’s first-ever Roku-branded TV being launched on Jan 4, 2023. The Roku Select and Roku Plus Series TVs are the first ever to be both designed and made by the company itself, with both being available in the U.S. in spring 2023.
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Additionally, The Roku Channel — a top 5 channel by both active account reach and streaming hour engagement — has been significantly expanded over the past year with many new content offerings. In 2022, The Roku Channel premiered its first original movie, “Weird: The Al Yankovic Story,” and added Roku Originals like “The Great American Baking Show,” “Martha Gardens,” and “Emeril Cooks,” and exclusive content like “The Rich Eisen Show.”
The company has also partnered with Paramount+, Lionsgate, AMC Networks, and discovery+ to bring more offerings to viewers, and will continue in 2023 with new programming, including the Miss Universe pageant, set to stream on Jan. 14.
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