One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and audio solutions, have announced a partnership and sponsored marketing program for dealers. Coastal Source is dedicated t

How one audio technology dealer - venerable Audio Advice in N.C. - is getting noticed and what other integrators can take away from their techniques.

Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.

Marketing your CEDIA certifications (CIT) can seem intimidating, but there are plenty of simple ways to get started.

By looking at how businesses and individuals buy today versus the recent past, integrators can get a good idea of how the roles of buyers, sellers and marketers have undergone a paradigm shift.

Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.