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Coastal Source, One Firefly Collaborate on Outdoor Lighting Marketing Campaign

One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and audio solutions, have announced a partnership and sponsored marketing program for dealers. Coastal Source is dedicated t

Jul 20, 2022

Article Marketing

Some Aspirational Tech Dealer Sales & Marketing Advice

How one audio technology dealer - venerable Audio Advice in N.C. - is getting noticed and what other integrators can take away from their techniques.

Jul 07, 2022

A YouTube Star Is Born: Next Level Distribution Takes Marketing to the Next Level

Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.

Jun 23, 2022

Simple Ways to Market Your CEDIA Certifications

Marketing your CEDIA certifications (CIT) can seem intimidating, but there are plenty of simple ways to get started.

May 05, 2022

Analyzing the New Roles of Buyers, Sellers, and Marketers in Modern AV Landscape

By looking at how businesses and individuals buy today versus the recent past, integrators can get a good idea of how the roles of buyers, sellers and marketers have undergone a paradigm shift.

Sep 20, 2021

How Social Media Can Help Foster Long-Term Relationships with Customers

Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.

Mar 22, 2021