CE Pro Podcast #174: Sonance CEO Ari Supran and How the Custom Integration Channel is Using AI
Episode #
Summary
Artificial intelligence is rapidly evolving beyond simple chatbots, and according to Sonance CEO Ari Supran, custom integrators have a unique opportunity to use these tools to improve efficiency, build custom software and create entirely new workflows. In this episode of the CE Pro Podcast, Supran shares how his AI journey began with basic productivity tasks before expanding into advanced applications that help businesses automate work and solve problems faster.
Supran argues that many professionals still think of AI primarily as a tool for generating answers through chat interfaces such as ChatGPT, Claude or Gemini. However, he believes the industry is moving toward more agentic AI systems that can complete tasks, analyze files, build dashboards and create software using natural language prompts. Rather than asking questions and receiving responses, users can increasingly delegate work to AI systems that function more like digital coworkers.
During the conversation, Supran discusses the rise of tools such as Claude Cowork, Claude Code and Codex, explaining how they allow users to work across large collections of documents, spreadsheets and business data. He also outlines how Sonance is using AI internally to help employees become more productive while freeing up time for higher-value work.
The discussion also explores the growing importance of APIs, integrations and AI agents. Supran explains why he believes future business software will rely heavily on interoperability, allowing companies to build customized tools that sit on top of existing platforms. He also shares his perspective on AI-powered agents that can perform tasks autonomously, communicate through business collaboration platforms and operate continuously in the background.
For integrators, the episode offers a practical look at how AI is already changing business operations today and where the technology may be headed next.
Featuring:
Summary
Artificial intelligence is rapidly evolving beyond simple chatbots, and according to Sonance CEO Ari Supran, custom integrators have a unique opportunity to use these tools to improve efficiency, build custom software and create entirely new workflows. In this episode of the CE Pro Podcast, Supran shares how his AI journey began with basic productivity tasks before expanding into advanced applications that help businesses automate work and solve problems faster.
Supran argues that many professionals still think of AI primarily as a tool for generating answers through chat interfaces such as ChatGPT, Claude or Gemini. However, he believes the industry is moving toward more agentic AI systems that can complete tasks, analyze files, build dashboards and create software using natural language prompts. Rather than asking questions and receiving responses, users can increasingly delegate work to AI systems that function more like digital coworkers.
During the conversation, Supran discusses the rise of tools such as Claude Cowork, Claude Code and Codex, explaining how they allow users to work across large collections of documents, spreadsheets and business data. He also outlines how Sonance is using AI internally to help employees become more productive while freeing up time for higher-value work.
The discussion also explores the growing importance of APIs, integrations and AI agents. Supran explains why he believes future business software will rely heavily on interoperability, allowing companies to build customized tools that sit on top of existing platforms. He also shares his perspective on AI-powered agents that can perform tasks autonomously, communicate through business collaboration platforms and operate continuously in the background.
For integrators, the episode offers a practical look at how AI is already changing business operations today and where the technology may be headed next.
