Screen Innovations (SI) points out there’s no question, the demand for motorized window coverings and projection screens is skyrocketing. Today as consumers continue to seek ways to make their home and work environments more entertaining, productive, and comfortable. SI asserts that smart, stylish shades and screens hold the key, and according to Global Industry Analysts Inc., the global blinds and shades market will reach $11.8 Billion by 2026. Additionally, a report by MarketWatch anticipates the global projection screen market to rise at a considerable rate (2% CAGR) between 2021 and 2025.
Screen Innovations is taking decisive steps to grab a slice of this pie with the appointment of Kim Parker as COO.
Formerly Snap One Vice President of Sales, Specialty Channels, SI states that Kim Parker has the skills and passion to strengthen and advance its screen and shade business the necessary sales and marketing, product development, and service and support initiatives. Drawing from more than 25 years of experience building and implementing successful business plans for a wide range of companies within the custom integration industry, Parker will spearhead programs focused on building a larger presence for SI within AV, systems integration, window covering, and other residential and commercial channels.
“From our beginnings as a garage start-up in Austin, Texas, we’ve established ourselves as a premier manufacturer of technologically advanced, design-forward screen and shade solutions in the systems integration community. It’s time to press forward, expanding opportunities and scale for our dealers,” says SI CEO Ryan Gustafson.
“The projection screen and window covering markets continue to grow at record rates; we feel we have the right products and ideas to make a huge impact, and now, with Kim leading the charge, we have the right person in place to bring our screen and shade visions to fruition.”
Kim Parker Reaffirms SI as a player in Shades and Screens
A self-proclaimed fan of SI for years, Parker has kept a close eye on the company’s progression during his 13-year tenure at Control4 and Snap One. “I was blown away by SI’s Black Diamond screen material the first time I witnessed it while touring the manufacturing facility years ago, and even encouraged our dealers to check it out,” says Parker.
“As SI evolved into shades, I saw a remarkable business opportunity and felt compelled to help them scale their business model to meet the incredible market demand, just as I had with Control4, Snap One, and other companies in the past.”
As SI’s new COO, Parker will be involved in every facet of the SI business, from product development, sales, and marketing to dealer support, training, and education, adds the Texas-based company.
“Our success hinges directly on our dealers’ successes,” comments Parker.
“It’s a key tenant of SI that involves an entire chain of deliverables that we’ll be addressing— even down to purchase orders and documentation— we’ll be making it simpler, more streamlined, and more accessible as part of our overall business-building objective.”