• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Control | News | Research
March 7, 2018

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Research: Not surprisingly, consumers fear hacks and other cybersecurity threats when it comes to the connected home, but they also worry if one IoT device fails, the whole smart house crumbles.
CE Pro Editors  

Research suggests consumers worry about cybersecurity, but also they fear that If one IoT device crashes, the whole smart home crashes.

Article:
Control | News | Research
March 7, 2018

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Which technology do adults in the United States say they cannot live without for more than one day? Their Keurig coffee maker? Nope. WiFi routers take the top spot, according to a new study released by iQor, a business process outsourcing company.

Currently, nearly two-thirds of U.S. adults (64%) couldn’t be without WiFi for more than one day, the company released as part of its Customer and Product Experience 360 (CPX 360) Survey.

As the smart home market and diversity of connected devices continues to grow, dependence on WiFi routers and smart home hubs will continue to intensify. The proliferation of smart devices is forecast to reach 20.4 billion globally by 2020, almost doubling from an estimated 11.1 billion in 2018, iQor cites in an announcement.

“The fact that the WiFi-connected smart home is the most important technology consumers don’t want to be without — over the smartphone — is a shift that technology experts and brands must understand and plan for, because this is a relatively new market and consumer adoption is not yet mainstream,” says Autumn Braswell, COO, LinQ Integrated Solution at iQor.

IoT Security Top of Mind for Consumers

At the same time, as increased adoption of multiple smart home devices and appliances has heightened dependence on connectivity in the home, the CPX 360 survey also revealed other smart home-related concerns.

More than half of consumers (54%) fear that if one device fails it will cause other connected devices in the home to fail.

As the smart home grows in popularity, IoT security concerns remain top of mind for consumers. The CPX 360 survey reports that more than two-thirds (70%) of consumers are concerned about the lack of security from hackers who might hack into smart devices in the home; these apprehensions escalate among older generations, as nearly four out of five baby boomers (79%) are fearful of hackers breaching a smart connected device in their home.

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversations, voice patterns and search history. These security concerns are a potential barrier for mass consumer connected home adoption.

“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devices to the Internet,” says Brad Russell, research director for connected home, Parks Associates. “Companies are working to adopt best practices for IoT data security and management to allay concerns and deliver peace of mind, including more stringent efforts to secure the home network by deep inspection of incoming and outgoing traffic and monitoring of edge devices to alert for anomalous behavior.”

Consumers Fear ‘Cascade Effect’ Among Connected Devices

The promise of the connected ecosystem is that multiple devices will work in harmony to share information and simplify tasks. However, the CPX 360 survey reports that consumers are afraid of the “cascade effect” in the smart home ecosystem. More than half of consumers (54%) fear that if one device fails it will cause other connected devices in the home to fail.

This is especially troubling to the consumers because they are already having problems connecting smart devices to the internet, configuring settings and interacting with other devices. Overall, in the past two years, 63% of survey respondents had set up issues and 48% had operation issues. Connecting the device to interact with other devices was difficult for nearly one third of consumers (31%).

“The connected home contains multiple devices, from a variety of device manufacturers, that are all supposed to work together in harmony. When an issue arises, consumers often do not know how to identify where the issue resides: with connectivity to the internet, with the device itself or with a different device it is connected to,” says Braswell. “This gray area causes confusion with both the customer, as well as customer service departments for various device brands. The fear of the ‘cascade effect’ is real if consumers are already having smart home connectivity, set-up or operation issues.”

Brands can offset issues increasing the “cascade effect” in the connected home by educating consumers and retooling product delivery and customer support methods.

“The smart home and connected ecosystem is designed to transform consumers’ lives by simplifying tasks and providing an added layer of intelligence to devices with actionable insights for the consumer,” says Hartmut Liebel, CEO of iQor. “Consumers will adopt and try a number of different devices and those that enhance their lives and work seamlessly will secure a permanent place in the connected home. The ability to easily operate these connected devices and services, and to readily obtain customer support when needed, will be the crucial factor in adoption. Brands need to expand proactive engagement efforts and simplify products to minimize set-up frustration and directly address consumer concerns around privacy and security.”

Consumers Worried IoT Could Lead to Increased Tech Dependence

The increased value of the WiFi router speaks to the growing adoption of the smart home lifestyle and the desire for the convenience that the connected ecosystem provides, but consumers have reservations about IoT creating an unhealthy dependence on technology, according to iQor. More than half of surveyed adults (53%) are concerned that IoT and smart devices will lead to a heightened dependence on technology to conduct daily tasks.

The CPX 360 survey reports that more than 90% of consumer households today have a smartphone and that new connected technology is rapidly being adopted. Almost half of consumer households (42%) have a smart TV, nearly one in four have a health wearable device, like a Fitbit, and 16% have a voice controlled virtual assistant, like Alexa or Google home.

ARTICLE TOPICS

Control • News • Research

ARTICLE TAGS

Cybersecurity • IoT • Research

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Business SupportNewsSoftware/Services

Portal API Integrates with iPoint

Portal.io opens its API to other business management software solutions, and announces its first integration is with iPoint.
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Audio/VideoDesignLightingMotorized ShadesProjectors/ScreensSpeakers/Subwoofers

Technology Has Become an Interior Design Statement All Its Own

From LED light fixtures to loudspeakers to shades, access control and keypads, to solutions used as ways to conceal technology, design was on everyone’s minds at the recent CEDIA Expo in Dallas.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY