Digital Sales Group Metro, (DSG) a full-service manufacturer’s representative for residential and commercial electronics in the New York and New Jersey metropolitan areas, has announced the appointment of Sam Aldrich as vice president sales in harmony with the expanded coverage from several manufacturers in New England and Upper New York.
With an extensive background in the consumer and pro electronics industries, Sam Aldrich brings a wealth of management experience and a customer-centric approach to the Digital Sales Group Metro team.
Bringing more than 25 years of industry experience with the most recent eight years in-support of independent dealers throughout N.Y., N.J. and New England as Northeast account manager for Sonos and New England sales manager for AVAD. Prior to joining the vendor side of the business, Aldrich was the principal of specialty AV retailer and integrator, Audio etc., in New Haven and Orange Conn., affording him a unique and valuable perspective on the vendor-dealer partnership. DSG Metro states that Aldrich’s talent for analyzing key performance indicators and establishing performance metrics highlights his unwavering dedication to achieving success and driving business growth.
“We are delighted to welcome Sam to Digital Sales Group Metro as our Vice President Sales. My past collaborations with him at Sonos were consistently outstanding. His professional acumen and management experience, coupled with his strong relationships with dealers, align perfectly with our company’s customer-first philosophy,” says Dave Silkin, principal of Digital Sales Group. “We are confident that Sam’s leadership will drive our sales team to new heights and enhance our relationships with dealers here in Metro NY as well as in the New England and the Upper Northeast.”
“I’m honored to join Digital Sales Group Metro, where we partner with some of the world’s most dedicated and accomplished integrators. My focus has always been on putting the customer first, and in this role, I’m excited to leverage my expertise to help our integrators achieve even greater success,” adds Sam Aldrich. “Together we’ll further enhance Digital Sales Group’s commitment to outstanding service and product offerings while strengthening our valuable relationships with integrators and dealers.”
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