Aging demographics of clients and of those in the custom electronics industry highlight the opportunity of generational transformation.
CE Pro Editors
CE Pro Editors's Latest Posts
MC Group Releases Terms & Conditions Templates for Integrators
Here are some real-world situations that have been encountered by some of the integrators MC Group has worked with across the country. --Integrator A in California heard from a big client that their network was hacked and important data was taken and destroyed. They...
Guitar Center Business Solutions Acquires Cutting Edge Systems
Cutting Edge Systems, a New England integrator, is the latest addition to AVDG to be acquired by Guitar Center Business Solutions.
VITAL Business Mastery Classes Take Root
VITAL, a custom integration-centric business coaching and software company, announces five months into its CI Business Mastery Classes schedule that integrator participants are reporting positive results and momentum. The desire to improve business operations for...
Why Custom Integrators Shouldn’t Sell Based On Price
How do you successfully navigate a challenging custom integrator sales discussion about price with a potential client?
How Do You Describe Hidden Technology to Buyers?
Integrators describe how they explain the concept of “hidden technology” to their clients based on a recent survey.
Why Industrial Design Remains Central to KEF’s DNA
KEF loudspeaker solutions stay atop consumer trends showing aesthetics appeal to male and female customers; KEF Music Lounge helps company educate partners, generate leads.
Making the Case for an Access Control Ecosystem
When it comes to resimercial or commercial security systems, a single-supplier approach can ease pain points on hardware & software interoperability, management and services.
6 Ways to Sell Customers on Motorized AV Concealment
Whether it’s aesthetic demands, space constraints, wow factor delivery or otherwise, custom integrators can pitch hidden tech solutions for many purposes.
How Stealth Acoustics Is Meeting Tech Design Needs of Integrators & Their Clients
Invisible LineaResponse loudspeakers and subwoofers, concealable StingRay outdoor speakers, Patio Theater enable Stealth Acoustics dealers to balance performance and design.
Reflecting on Rep Liz Kershaw’s Trailblazing Legacy
Liz Kershaw retirement is a noteworthy milestone as one of the first female manufacturers’ reps in the industry.
HDMI Marketplace Update – Risks from Unlicensed Products, and HDMI 2.1a Sales Opportunities
Q&A with HDMI LA

















