With locations in the Mid-Atlantic and Southeast U.S., the Crooked Hammock Brewery combines great food, hand-crafted beer and immersive entertainment. To make the beach vibe destination experience more impactful and help deliver technology that’s easy to implement and simple to maintain for staff, management enlisted the help of local URC dealer Strand Security.
The award-winning brewer tapped Strand Security of Murrells Inlet, S.C., to create uniquely branded spaces across its locations using its sophisticated AV and automation designs and installation.
For this commercial/resimercial project, Strand Security specified a system built on URC’s Total Control automation and control platform and solutions to enable Crooked Hammock Brewery to change its coastal restaurant environment.
Measuring Supply Chain Impacts on Home Entertainment
The home entertainment category is especially susceptible to the supply chain crisis because there are so many individual components required. Despite that ongoing problem, the once-forgotten “home theater” category continued its strong comeback in 2021 likely driven by the ongoing house-bound public due to the COVID-19 pandemic. Download your copy today!To help support this vision of branded entertainment spaces, Crooked Hammock Brewery hired Strand Security to support the advanced technology infrastructure using URC’s Total Control Accelerator operating system and its quality hardware solutions.
Strand Security’s components installed at Crooked Hammock Brewery locations featured:
- Base Stations such as URC’s MRX-15
- URC High Definition Audio (HDA) amps including the HDA-8100 and HDA-4100
- Architectural speakers and Sonos plus TV audio sources
- User interface devices such as the TKP-9600 touchscreen
- Networking accessories including the HDA-SW5 and MXR-4IR
Chuck Bryant, founder of Strand Security, aided in bringing vision and concept to reality using the latest URC Total Control software and AVB network devices. Across three locations, the Total Control system controls 21 rooms, 36 pairs of Klipsch speakers and nine LG TVs.
“The Crooked Hammock Brewery challenged us to design a system that was easily repeatable and incredibly intuitive while delivering innovative entertainment experiences,” Bryant says.
URC Solutions Impact Multiple Aspects at Crooked Hammock Brewery
As the brewery moves beyond traditional design and operations approaches, it uses systems technology to:
- Craft enjoyable spaces by automating audio and video systems
- Showcase brewing practice, dining and the coastal experience
- Unify control and automation across locations
- Drive staff efficiency by eliminating simple tasks
- Engage in remote monitoring and control
“The growth of the Crooked Hammock Brewery has resulted in a greater reliance on technology and automation to deliver consistent entertainment and atmosphere control across all of our locations, states Rich Garrahan, owner, Crooked Hammock Brewery.
“Chuck and team at Strand Security have created an automation system that allows us to spend more time creating incredible beer, food and good times for our guests.”
With URC products as the core of the commercial system, the installation delivered seamless, intuitive control to elevate the brewery maintenance for employees and fuel more fun for visitors to the beach-themed locales.
Plus, given the success of the current systems, brewery management plans to expand control to three stages and DJ locations, the integrator reports.
“URC’s Total Control system and our field team created an excellent commercial system for the Crooked Hammock Brewery,” adds Lee Rambler, URC’s director of sales.
“It’s scalable, easy to program, fast to install and reliable. It can deliver enjoyable, comfortable, safe spaces while allowing staff to focus on delivering enjoyable guest experiences.”
