SnapAV today introduced its Partner Pledge, calling it “a comprehensive and ongoing commitment to continue to raise the bar for quality in all areas of the company’s growing and expanding business.”
“We call our dealers ‘partners’—and for good reason,” says SnapAV CEO John Heyman when introducing the pledge. “Our goal is to deliver an amazing end-to-end experience for both our Partners and end-customers. And our Partner Pledge is the cornerstone of this effort.”
The enterprise-wide initiative “amplifies the company’s ongoing efforts and investments across the business, including product quality, Partner support, purchasing experience and more,” the SnapAV announcement says.
“At SnapAV, product and business support services are tightly integrated to ensure that the Partner experience is exceptional in every way, and in every area,” says Heyman. “You simply can’t have excellence in one area and not the other. We are committed to excelling in both.”
In the last three years, SnapAV and Control4 have invested millions of dollars in new product quality initiatives, including upgrades to quality labs with significant additions to test equipment and personnel.
“Quality is a journey, not a destination,” says SnapAV executive VP of operations Jeff Dungan. “We bring to market thousands of individual products that enable our partners to exceed the highest expectations of their customers and I am proud of our teams’ passionate pursuit of excellence.”
More About the SnapAV Partner Pledge
In the third quarter of 2020, SnapAV retained an unbiased industry quality expert to audit the company’s entire quality system.
“The independent consulting firm gave us high marks,” says Dungan. “Nonetheless, we jointly identified some areas for further improvement and the company is investing more than $1 million in new quality initiatives, both domestically and internationally just this year.”
While the COVID-19 pandemic created disruptions in the industry’s global supply chain, SnapAV made major improvements in product availability, both on its eCommerce platform and through its brick-and-mortar store locations.
The company is bolstering inventory levels on top of an already significant inventory investment to ensure that its partners have access to products quickly, both locally and online.
“Our partners run just-in-time businesses and therefore need and expect rapid access to our products, people and services – when and where they want,” says Heyman. “We continue to add local branches, so partners get faster access to products, people and services.”
In 2021, SnapAV is also investing heavily in its eCommerce sites and loyalty programs.
“We are taking the industry’s best websites and most rewarding programs to new heights,” adds Heyman. “Our pledge is to be not only our partners’ most preferred vendor, but their most beloved and trusted vendor as well.
“This is just the beginning of our Partner Pledge. Over the coming weeks and months, we will share progress as we continue to raise the bar in our pursuit of excellence,” he says.
This article originally appeared on our sister publication Commercial Integrator‘s website.