With interchangeable bezels and other dynamic customization options, The Frame doubles as both a TV and a work of art for integrators’ clients.
New to The Frame is a $1,699 49-inch display size to go with the existing 43-inch ($1,299), 55-inch ($1,999) and 65-inch ($2,799) sizes.
“The Frame isn’t just a beautiful TV. It’s a beautiful piece of art that blends into any room,” says Andrew Sivori, vice president, TV product marketing, Samsung Electronics America.
“We are excited to bring stellar QLED picture quality to The Frame in order to give consumers a premium experience whether they are using it to enjoy entertainment or enhance the aesthetic of their home.”
When it’s not being used to enjoy TV or movies, The Frame’s Art Mode displays digital pieces of artwork. Just like how a framed picture looks different depending on time of day, The Frame’s Luminance Sensor adjusts the screen settings based on the ambient light in the room.
Bixby Voice Control; SmartThings Integration
This year, The Frame also features QLED technology with deeper contrasts, deeper and darker blacks and 100 percent color volume.
Equipped with Bixby, Samsung’s AI-powered voice control platform, users can use voice commands to search their favorite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via Samsung’s SmartThings dashboard..
Aside from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2019, Samsung’s Art Store provides access to over 1,000 pieces of art by prestigious artists, galleries and museums from all over the world.
Works of art from the Vincent Van Gogh Museum in Amsterdam, the Uffizi Gallery in Florence and more are available. Samsung will continue to expand its partnerships with artists and museums.
The Frame is designed to blend seamlessly in with home décor. When mounted, it hangs flush to the wall using the company’s proprietary No Gap Wall Mount.
The Frame offers four customizable magnetic bezel options – black, white, beige and brown – so that users can easily swap bezel colors to complement the color of the room.
And the One Invisible Connection, a single slim and translucent cable that transmits both power and A/V data to the TV, eliminates the clutter of cords beneath the TV and the need to place the TV near data or power outlets.
The Frame comes with a No Gap Wall Mount, One Invisible Connection and One Connect Box as in-box accessories. Customizable bezels are sold separately.