Shelly Group AD, a provider of IoT and smart building solutions based in Sofia, Bulgaria, premiered more than 10 new products at the Light + Building 2024 event held in Frankfurt, Germany.

The international event offers a focus on lighting trends, the electrification and digitalization of home and building service technology, and connected security technology.

The new IoT devices cover communication protocols from Bluetooth to Z-Wave to enable seamless automation in indoor and outdoor settings, according to the company. 

“Creating new products is in the DNA of our company and we’ve put a lot of passion into the latest Shelly and Shelly Qubino products,” states Dimitar Dimitrov, founder and CEO of Shelly Group.

“The extra level of protection of our new Shelly BLU Button Tough1 and Shelly BLU H&T provides more durability, which transforms the button into a compact remote control, enabling seamless facility and home automation. Shelly Qubino Wave Mini Series are also a great addition to our portfolio, offering greater convenience to our customers with its smaller size.”

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Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.

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Here’s a look at the new solutions:

BLU Button Tough1 

Supports multi-click action and strong encryption, featuring a long battery life. With its extra durability, the action and scenes activation button is built to resist water and dust, making it reliable in harsh environments, Shelly notes.

BLU H&T

Sensor strikes with a compact size that measures temperature and humidity levels with utmost precision. Shelly BLU H&T is designed to withstand dust and water, providing a solution for both indoor and outdoor settings.

When integrated with other Shelly devices, it enables smooth climate control automation, maintaining a comfortable and healthy environment.

Qubino Wave Mini Series

Developed with convenience in mind, the new mini switches Wave 1 Mini, Wave 1PM Mini, Wave PM Mini have all the capabilities of the standard devices, combined into a compact and space-saving form factor.

With their size reduced by 35% compared to their predecessors, Shelly Qubino Wave Mini Series are ideal for tight spaces where traditional modules simply won’t fit. Despite their small size, the devices don’t compromise on performance or functionality, the company claims.

Additionally, Shelly Group is investing in strengthening its local presence by offering a new range of devices to the market in Australia and New Zealand. Wave 1, Wave 1PM, Wave 2PM and Wave Shutter offer a wide range of automations for homes and businesses and are compatible with all Z-Wave-certified gateways and over 4,000 Z-Wave devices.

New Electricians Search Tool for Germany Market 

Shelly assists its German customers who need help in installing the devices by providing a free search tool on shelly.com. The tool enables users to find an electrician nearby quickly and easily by entering their postal code or specific area.

To maximize the size of the database and ensure better coverage throughout Germany, electricians should sign up into the Shelly’s platform at: www.shelly.com/de/installateursuche.

“We plan to continue our year-over-year growth and aim at an even more successful 2024. Broadening of our product portfolio is essential for increasing our revenue and achieving our annual targets,” says Wolfgang Kirsch, CEO of Shelly Group.

“By constantly expanding the range of our IoT solutions and strategically targeting new regions for expansion in Europe and the rest of the world, we intent to achieve higher market penetration and strengthen our position.”

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