TCL has decided to use Consumer Electronics Show (CES) 2022 as an opportunity to show off its latest TV innovations including its first dynamic video motion ecosystem, more mini-LED powered TVs, and high-performance gaming features.
With homes in the U.S. now enjoying blockbuster movie premiers on the same day of its theatrical release, TCL has shifted its focus to making larger screen TVs more accessible to customers with its XL Collection, a selection of TVs exceeding 80-inches that deliver larger-than-life entertainment with varying features that fit any big-screen home theater.
TCL will offer its newest and largest model in this series with a 98-inch QLED-powered television, available now at popular retailers. Starting at under $8,000, TCL is committed to delivering powerful picture performance and big-screen immersion at an accessible price point.
“As TCL continues to drive into increasingly larger screen sizes with its advanced panel production facilities, the TCL team must ensure that we’re delivering world-class products with the performance levels that our users truly want in their family room. In fact, here in North America, TVs 60″ and larger were one quarter of all TVs sold in 2021 and those big screens were just over half of all TV sales revenue last year,” says Chris Larson, senior vice president, TCL North America.
“Now you don’t have to leave the house to enjoy blockbuster movies, which is a huge shift for home entertainment, so to enjoy that same truly immersive experience of the cinema screen under your own roof, we’re offering bigger, more powerful TVs. By utilizing our vertical integration advantages in the television space to continue innovating and producing, TCL has plans for bringing mini-LED powered displays across all new high-performance sets in North America and is well poised for another great year in the television business.”
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TCL introduced the world’s first TV with mini-LED backlight technology in North America three years ago with tens of thousands of micro-meter class mini-LEDs arrayed behind the LCD, and now the third generation of mini-LEDs are launching on the flagship TV of its XL Collection – the 85-inch 8K QLED X925 pro. The company says the X9 delivers smooth luminance and precision contrast for dramatic image depth, with an ultra-thin profile under 10 millimeters.
TCL Aims to Further Innovate with Mini-LED, TrueCut Motion
This year, TCL is looking to advance the home theater experience with new technology in TV models currently in development. To accomplish this, the brand is continuing to improve the foundations of an impactful image – color, contrast, and clarity. Working with strategic partners to bring innovations in each of those areas, TCL is looking to provide more color with Quantum Dot technology and wide color standards; more contrast with mini-LED backlight technology and Contrast Control Zones, as well as more clarity with new high dynamic range standards and display resolution moving from 4K to 8K.
As TCL TVs get bigger and brighter, the impact of great motion performance has become even more important so the company is looking to improve the quality of moving images. TCL is working with Pixelworks and other entertainment leaders to define and deploy a new motion ecosystem with a holistic approach, to bring the TrueCut Motion ecosystem to its high-performance TV models in North America for the first time.
TrueCut Motion is an end-to-end solution that includes a new content delivery format and device certification program to guarantee a consistent filmmaker-approved output. With TrueCut Motion technology, viewers can witness this incredible motion, consistently presented the way the filmmaker intended, without adjusting settings on the TV remote.
TCL Targets Gaming, Expands Software Experiences in 2022
The latest game consoles and PC gaming set-ups with incredibly powerful graphics cards demand the biggest, brightest, sharpest and fastest TVs, and TCL has been focused on providing enhanced performance when used alongside these systems.
High-performance gaming TVs from TCL feature Auto Game Mode for automatic and super-responsive game-feel, Variable Refresh Rate that will keep up with intense gameplay, and HGiG mode for the ultimate in HDR gaming performance. In addition, TCL’s premium TVs will step up from a 120Hz panel refresh to 144Hz for even smoother action and faster game-feel.
In addition to its hardware updates, TCL’s software partners are working to provide an entertainment experience that matches the TV’s performance. By taking an OS-balanced approach, TCL applies the same performance vs. value proposition recipe the brand is known for with its 3-, 4-, 5-, and 6-Series televisions and allowed consumers to choose how they want to engage with their TV and their content. As the landscape for streaming grows, customer demands call for multiple choices and TCL says its platform-agnostic product offerings can answer those needs.
The company introduced its Roku TV models in 2014, featuring a customizable home screen, free Roku Mobile app with private listening, compatibility with the three major voice ecosystems, search across top streaming channels, and access to The Roku Channel and over 200 live TV channels. TCL continues to make a full line of TCL Roku TV models, including its 6-Series and 8-Series televisions.
TCL has also worked closely with Google to introduce the newest Smart TV experience with Google TV. New features include hands-free voice control with Google Assistant, and a content-first home screen.
To learn more about TCL and its products, please visit booth #17017 in Central Hall at the 2022 Consumer Electronics Show January 5-8 in the Las Vegas Convention Center.