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Spotlight on CES

Samsung ‘Super OLED’ 55-inch TV Stuns at CES

Samsung OLED smart TV features a built-in camera, microphones, numerous connectivity features, and voice, motion and face control.


Samsung Super OLED TV

Samsung debuted its 55-inch Super OLED during a CES press event.

Not to be outdone by other display companies, Samsung unveiled its 55-inch Super OLED TV at CES 2012 with an array of features, including a built-in camera, microphones, numerous connectivity features and voice, motion and face control.

Super OLED technology eliminates the need for a color filter as the OLED pixel unit comprises self-emitting RGB sub-pixels laid directly on the display panel, each emitting its own light. The technology is also able to differentiate varying degrees of blacks and shadows for greater detail.

“Samsung has had a long and successful history of creating innovative OLED products, including mobile phones, digital cameras and tablet PCs. Today, we are proud to extend our OLED leadership to the TV category with this spectacular 55-inch Super OLED,” said Hyunsuk Kim, executive vice president, Visual Display Business at Samsung Electronics. “By incorporating true-to-life picture quality with ultimate speed and vividness, Smart Interaction, Smart Content and ultimate thinness, Samsung is delivering the ultimate TV today.”

The Samsung Super OLED TV received a Best of Innovations Award at CES 2012. According to the company, the unit offers "significantly improved color accuracy compared to conventional LED TVs." Also, since light output on the Super OLED is controlled on a pixel-to-pixel basis, the truest blacks and purest whites can be achieved.

Other features of the unit include:
  • Faster response times than LED, virtually eliminating motion blur even in the fastest-moving scenes
  • Self-emitting RGB sub-pixels which do not require a backlight, so the TV weighs less than a standard LED TV.
  • Smart Interaction technology for Voice Control, Motion Control and Face Recognition to complement the remote control.
  • A built-in camera and two unidirectional array microphones.
  • A dual core processor, which allows users to run multiple apps and browse the web quickly.
  • Smart Hub, Samsung’s integrated destination for access to all types of content from a single screen.
  • Family Story, Fitness and Kids service
  • AllShare Play, which offers a way for users to access, manage and share content through cloud storage and access that content on supported smartphones, tablets, cameras, computers or TVs.
Check out this CNET video of Samsung unveiling the Super OLED.

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Article Topics

News · Product News · Displays · TVs · Events · CES · Samsung · Oled · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

2 Comments (displayed in order by date/time)

Posted by John Nemesh  on  01/10  at  05:45 PM

I REALLY REALLY wish Samsung didn’t market their existing sets as “LED”, when in fact, the sets on the market now are LED backlit LCD screens!  This seemed like a good idea at the time (although the EU forbid them from marketing their sets like this in Europe!), but now we will have customers wondering what the difference between LED and OLED is…(sigh!)

That being said, I can not wait for these new sets to hit the market…we have been NEEDING (desperately!) new technology to both push customers to upgrade, and, hopefully, to inject some much needed margin into the category!

Between this set and Toshiba’s “Glasses Free” 3D set coming out, we should have some profit in the category this year!  YAY!

Posted by longislandsurfer  on  01/10  at  06:59 PM

Funny… now the manufacturers can explain how LCD/LED tv’s actually suck.  Why can’t Panasonic deliver a plasma as good as the Pioneer Kuro plasmas? What happened to SED technology?  What about the problem with blue [I think it was] phosphors, or however the light is emitted, that was supposedly a problem with OLED displays?

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