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Legrand North America Announces Home Systems Division
New business brings On-Q and Vantage brands under "one strategic vision."
Legrand North America has launched Home Systems Division, which will guide the On-Q and Vantage brands with "one strategic vision," announces Amy Hahne, director of marketing for On-Q/Legrand.
Doug Fiske, CEO of On-Q/Legrand, will head up the new division, while also remaining in his current role for the time being.
Legrand acquired On-Q and Vantage in recent years. Generally, Vantage offers the company's dealer network high-end lighting controls for custom homes; On-Q offers structured wiring and control that is marketed more toward production and semi-custom homes.
"On-Q and Vantage have operated with the same product sets but with vastly different target audiences," Hahne says. "We want to take advantage of the engineering synergies."
The new "synergy" won't have a lot of immediate impact for On-Q and Vantage dealers, Hahne predicts. She says it's part of a long-term plan. She suggests, however, that the new approach may allow dealers to use a "good, better, best" selling approach.
The respective sales, marketing and training teams for On-Q and Legrand, meanwhile, will remain in tact.
"The long-term impact is synergy of delivering better sales pools, better training, better product development," Hahne explains. "In the short term not really anything that will change for integrators."
Hahne says it's a logical decision to have Fiske head up the Home Systems Division, adding "he's founder and a real visionary." She says Legrand North America saw Fiske as "a real fit."
Ron Wilson will remain president of Vantage and report to Fiske.
Doug Fiske, CEO of On-Q/Legrand, will head up the new division, while also remaining in his current role for the time being.
Legrand acquired On-Q and Vantage in recent years. Generally, Vantage offers the company's dealer network high-end lighting controls for custom homes; On-Q offers structured wiring and control that is marketed more toward production and semi-custom homes.
"On-Q and Vantage have operated with the same product sets but with vastly different target audiences," Hahne says. "We want to take advantage of the engineering synergies."
The new "synergy" won't have a lot of immediate impact for On-Q and Vantage dealers, Hahne predicts. She says it's part of a long-term plan. She suggests, however, that the new approach may allow dealers to use a "good, better, best" selling approach.
The respective sales, marketing and training teams for On-Q and Legrand, meanwhile, will remain in tact.
"The long-term impact is synergy of delivering better sales pools, better training, better product development," Hahne explains. "In the short term not really anything that will change for integrators."
Hahne says it's a logical decision to have Fiske head up the Home Systems Division, adding "he's founder and a real visionary." She says Legrand North America saw Fiske as "a real fit."
Ron Wilson will remain president of Vantage and report to Fiske.
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About the Author
Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.
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