Hurricane Sandy: What to Tell Clients?
East Coast integrators do a thorough job of updating clientele about the status of service availability during Hurricane Sandy. At minimum, the communication lets customers know you are engaged.
What should East Coast integrators be telling their clients over the next 48 hours as Hurricane Sandy lashes the Northeast?
What about clients who had scheduled service or installations today and tomorrow?
It’s a fine line. You certainly want to keep your customers’ home networks and entertainment systems online so they can follow the path of the storm and receive essential emergency notifications, but you also don’t want to send out your crews to battle downed power lines and trees.
Several integrators in the bull’s eye of the storm are doing an efficient job. CE Pro 100 integrator Bethesda Systems in Bethesda, Md. is doing a thorough job of keeping its clients informed about the status of service availability during the storm.
On the eve of the storm, Bethesda sent out this message notifying customers of the situation.
Later, as the storm’s wrath hit the area, the company sent out another communique to let clients know the office was closing.
Meanwhile, acoustical engineering and sound specialist Sound Sense in East Hampton, N.Y. is also catching the wrath of the storm on Long Island. The company sent out this simple message to clients that is not only informative, but empathetic.
What are you telling your clients?
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at firstname.lastname@example.org
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