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Gamers Ripe for High-End A/V Systems, Research Shows

Nielsen Research Group and THX find that gamers use surround sound systems, high-end video products.

Gaming and A/V

The Importance of Sound

In game development circles, audio is no longer taking a backseat to visual effects.

Game publishers are beginning to realize how important sound elements are to bringing their games to life. Some could argue that surround sound is even more critical in games because sound cues can increase the interactivity.

But do gamers really care about surround sound?

The Nielsen study revealed that more than 54 percent of PS3 and 48 percent of Xbox 360 consoles are currently connected to multi-channel (5.1 or greater), home theater systems.

In fact, more gaming consoles are now connected to surround sound systems than traditional stereo television speakers. This indicates that surround sound has grown in importance among the gaming community and more and more console owners are making the jump to multi-channel systems.

Who are the early adopters? The research shows that PS3 owners are the first to embrace multi-channel audio systems.

PS3 owners tend to be early adopters of many new technologies, followed closely by Xbox 360 owners.

PS3 Owners Drive Adoption
- Only 27% of PS3s are connected to just TV speakers.
- 30% of PS3 owners have at least a 5.1 set-up; 24% have jumped to 7.1.
- 73% PS3 owners who do not currently have a multi-channel system indicated they would be likely to upgrade to a multi-channel set-up.

Source: THX Gaming Study, The Nielsen Company, 2007

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Article Topics

News · Product News · Gaming · All topics

9 Comments (displayed in order by date/time)

Posted by Brad  on  12/12  at  01:18 PM

Hey Sony… bitstream audio on the PS3!  Infra-red remote wouldn’t hurt either!

Posted by Brad  on  12/12  at  01:20 PM

Uh….I meant to say, give “us” bitstream audio on the PS3!

Posted by Irfan  on  12/12  at  05:07 PM

Doesnt HD front projetor, HD rear projector and HD DLP have some overlap in there? 

i cant believe DLP would only be 2%.

Posted by Andy Anonymous  on  12/12  at  06:01 PM

I think this article has got it backwards. I believe the truth is that early adopters of high-end home theater are more likely to choose the PS3, not the other way around. And that is because such people tend to be more worried about the specs of the console than the actual library of games it offers.

Posted by SayWhat  on  12/21  at  03:12 PM

How EXACTLY can you take these results when they claim 14% of Wii owners use it to watch movies…Ummm, what?

Posted by razerangel  on  12/21  at  03:53 PM

correct me if im wrong but doesnt the ps3 support Bitstream audio since one of the firmware updates?

Posted by Steve Harbor  on  12/26  at  10:10 AM

How EXACTLY can you take these results when they claim 14% of Wii owners use it to watch movies…Ummm, what?

LOL, good point. So basically people were answering based on what they wished they could do, I guess?

correct me if im wrong but doesnt the ps3 support Bitstream audio since one of the firmware updates?

That’s listed in the options menu now, yup.

Posted by Joel B Smith  on  04/28  at  07:43 AM

What is THX? (something tells me it’s a dumb question:D)

Posted by Lee Distad  on  04/28  at  12:22 PM

And you would be correct, Joel!  smile

But don’t worry, we’re all here to learn new stuff.

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