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Eagle Sentry Finds Business in Foreclosed Homes
Las Vegas integrator works with Realtors and builders to finish homes that may be prewired or partially equipped with home technology.
Las Vegas-based Eagle Sentry is finding some good business opportunities in this economic downturn.
CEO Greg Simmons, who shared his business woes in March 2009, says individuals are snapping up foreclosed homes for a song … with money to spare for goodies.
"They're getting these houses at a steal, and they're paying in cash," Simmons says. "We've got a customer right now that just moved in and doesn't know what the electronics do. It's a huge business right now."
He tells of a $7 million home that's on the market in Vegas right now. "It's roughed out completely but nothing is trimmed."
Sentry works with home builders and Realtors to explain what it will take to finish any given job. Simmons explains, "The Realtor might say, 'By the way it will cost another $500,000 to trim it out. It will really make the house look and sound good.'"
He says the Realtors and/or builders can negotiate with the potential buyer to include the electronics in the sale.
Sentry markets heavily to households in high-end neighborhoods, with the message that new homeowners can make an existing system "work" with a relatively small investment.
In its marketing pieces Sentry uses the Crestron and Lutron brands so that potential customers will associate Sentry's services with products they may have inherited.
The company works with high-end Realtors, doing audits of homes for sale. "We'll do a free electronics consultation, even in advance so they know how to sell it."
Electronic House Expo Spring 2010: The New Opportunities Show, March 25-27, 2010, Orlando, Fla.
Smart Energy | Commercial | Home Health Tech | Recurring Revenue | Digital Content | Retrofit
FREE CEDIA training with New Opportunities Pass
Register by Dec. 31, 2009 and save $50.
http://www.ehxweb.com
CEO Greg Simmons, who shared his business woes in March 2009, says individuals are snapping up foreclosed homes for a song … with money to spare for goodies.
"They're getting these houses at a steal, and they're paying in cash," Simmons says. "We've got a customer right now that just moved in and doesn't know what the electronics do. It's a huge business right now."
He tells of a $7 million home that's on the market in Vegas right now. "It's roughed out completely but nothing is trimmed."
Sentry works with home builders and Realtors to explain what it will take to finish any given job. Simmons explains, "The Realtor might say, 'By the way it will cost another $500,000 to trim it out. It will really make the house look and sound good.'"
He says the Realtors and/or builders can negotiate with the potential buyer to include the electronics in the sale.
Sentry markets heavily to households in high-end neighborhoods, with the message that new homeowners can make an existing system "work" with a relatively small investment.
In its marketing pieces Sentry uses the Crestron and Lutron brands so that potential customers will associate Sentry's services with products they may have inherited.
The company works with high-end Realtors, doing audits of homes for sale. "We'll do a free electronics consultation, even in advance so they know how to sell it."
Electronic House Expo Spring 2010: The New Opportunities Show, March 25-27, 2010, Orlando, Fla.
Smart Energy | Commercial | Home Health Tech | Recurring Revenue | Digital Content | Retrofit
FREE CEDIA training with New Opportunities Pass
Register by Dec. 31, 2009 and save $50.
http://www.ehxweb.com
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Article Topics
News · Business Resources · Builders · Retrofit · Retrofit · Builders · Eagle Sentry · Housing ·About the Author
Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
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