Average Price of Blu-ray Players Drops, Shows Product Index
Blu-ray index decreased just 12 percent over all of Q3 2008. Price decrease may be bad sign for format.
The average price of Blu-ray players has dropped 8 percent in the first two weeks of September, according to the latest Manufactured Product Indices from PriceSCAN.
The price index for Blu-ray players fell just 12 percent over all of Q3 2008, according to the company. The PriceSCAN Blu-ray player index is a price-weighted index comprised of the average retail price of Blu-ray players.
The numbers in the graph below represent the price index for September 8-12, 2008.
It was reported in July that Blu-ray player price cuts could be on the horizon.
Sony, according to a report, will drop the price of its BDP-S350 Blu-ray player by $100 to $299.
Will the alleged price cuts quicken the adoption rate or further emphasize a lack of interest in the format?
“This precipitous decline in Blu-ray pricing, coming in the wake of a recent victory over Toshiba’s HD-DVD standard, may indicate not only effective online competition i.e. Netflix’s Roku, but also generally soft consumer demand for high end electronics,” says Jeff Trester, PriceSCAN co-CEO and chief economist.
“Given the current economic climate, this may not bode well for holiday sales.”
Blu-ray, according to the Entertainment Merchants Association, will outsell DVD in 2012.
Do the price cuts bode well for Blu-ray players? Let us know in the comments below.
PriceSCAN’s Blu-ray Index for September 8-12, 2008
Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at [email protected]
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