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Amazon Dupes Consumers with Misleading Offers of Free White Glove Delivery

Amazon pretends that the product shown on the Web page is eligible for 'Free White Glove Delivery' service. Is it fraud?


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For those who are asking ... this is a doctored image. The real Web page is shown below.

Amazon.com is duping the public with its offer of "Free White Glove Delivery" service on certain products.

I was scammed and I'm not all that stupid.

It all started when I ordered a Mitsubishi WD-60735 DLP from Amazon.com on Black Friday, Nov. 28.

I almost purchased the product from BestBuy.com ($999 and free shipping) but checked out Amazon first. Lo and behold, there was the same TV for $979.

I didn't care about the price difference — I prefer to use Best Buy, not least because my stepdaughter Maggie works there — but the Amazon deal came with "Free White Glove Delivery."

I'm a wimp and wouldn't be able to help my husband lift the TV onto the console. I know that even unboxing the thing would be a mess. And, I was fearful that Best Buy's "regular" delivery service might be one of those where they just drop the beast in front of my garage door.

So, I pulled out my credit card and ordered through Amazon.

So How Does White Glove Delivery Work?


The ad on Amazon.com says, "After your purchase, an agent will call you within five days to arrange delivery."

I wasn't exactly sure how that would work, so I called TigerDirect — the reseller that sold me the goods through Amazon.

As detailed in my original story, TigerDirect — which charged me $62 for the so-called free delivery — said the onus was on Amazon, not Tiger, to cover the white glove service.

In turn, Amazon claimed it was up to TigerDirect.

My last story, "Amazon + TigerDirect = Why You Should Pay for Custom" left off there.

TigerDirect: We Don't Do White Gloves


A very friendly and helpful "Cassandra" at TigerDirect customer service listened patiently to my woes.

Cassandra said something like this: We don't have white glove service. Maybe you should call Amazon about that.

I replied something like this: They said it was Tiger's responsibility

Cassandra (clicking on computer): Unfortunately, our account [with Yellow Freight transportation co.] doesn't allow that. … I'm not sure why they're advertising it that way.

Me: You know, I have to think it's Amazon's thing since they advertise it with other resellers.

Talk about customer service, Cassandra called me back about 10 minutes after we hung up the phone.

She had done some investigation with Yellow Freight and determined that "they don't have it [White Glove service] built into their system."

She wanted to know if she should dig deeper. She wanted to know in case someone else asks. TigerDirect trains their people good!



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What would you think? That the product as advertised was not eligible for white glove service?


Getting to the Bottom with Amazon


By this point, I figure it's got to be an Amazon deal. So I call them.

Someone whose name sounded like "Manshu" (I couldn't really catch it) said something like this:

"Amazon does not ship those items. … I can give you the number of the seller. … Do you have a pen handy?"

"Wait, wait," I interrupt. Um, did he even listen to my lengthy tale?


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Article Topics

News · Big-Box Retailers · Installation · Big-box Retailers · Installation · All topics

About the Author

Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.

55 Comments (displayed in order by date/time)

Posted by Matt  on  12/02  at  09:30 PM

“A search of the Internet revealed little in the way of consumer gripes on this subject, which surprised me. (Then again, maybe I’m as dumb about Web surfing as I am about e-commerce.)”

Yes, maybe you are.

I find it quite clear that Amazon.com’s White Glove Delivery is from Amazon.com only.  I bought a TV on Black Friday as well, and I spent MORE money to buy it from Amazon than one of the other resellers THROUGH Amazon, specifically for the White Glove Delivery.

Amazon is in charge of the products it ships.  Beyond that, it’s out of their control.  It’s the same with shipping in general, but one step earlier.  Normally when you buy something FROM Amazon, they simply give it to a shipping service (UPS, FedEx, DHL, etc.) and then you don’t blame Amazon for what happens afterwards—you blame that delivery service if something goes wrong.  In this case, the ORDER goes to another company.  Once they receive the order, it’s not Amazon’s problem what happens to the item, as their policies/guarantees only cover what THEY sell.

I understand the frustration, Julie, but I don’t see it fair to blame Amazon for something that seemed clear to me at least.  For future reference, if there is ever any uncertainty, ASK FIRST.  Worst comes to worst you get disappointed with the answer, but it’s much better than the disappointment you otherwise suffer, as in this case, isn’t it?

Posted by charlesa  on  12/02  at  09:32 PM

Amazon did this to me on free shipping but I caught it and cancelled the order. The same silly “you bought through not from Amazon”. I don’t buy from Amazon anymore. Thanks for the story so others can be aware of this money grubbing practice.

Posted by Joe Public  on  12/03  at  12:19 PM

Yeah “charlesa”, Amazon is the the business of using fraudulent “money grubbing” (and not to mention illegal) practices, all just so that they can direct more business to their partners selling on their site. Imbecile! [rolls eyes]

Posted by Bobbi  on  12/03  at  02:03 PM

Let’s see. She bought a TV from Tiger Direct that had shipping charges from Tiger Direct, on Amazon site.

A thing that Amazon has been hosting for years.

Her screen page print clearly says “bought from Amazon.com qualifies” and she knows it was coming FROM Tiger Direct.  Yet, she still goes through with it and then cries “foul.”

Sorry lady, but you got caught in your own stupid trap.  Next time READ and if you do not understand, DON’T do it.

Posted by Jamie  on  12/03  at  02:45 PM

I just don’t understand why you’d approve the $62 charges for delivery when placing the order and then cry foul later.  Anyone who has ever bought anything the internet understands that the last thing you want to do is try and pick up the phone after the fact and work something out.  If you can’t resolve it before ordering, don’t plan on getting it fixed later.  They already have your money!  I think this whole thing is a joke and proof that as an industry, custom installation better figure a few things out.

WHEN THE SUPPOSED SPOKESPERSON FOR CUSTOM BUYS THEIR TV ON THE INTERNET TO SAVE A FEW BUCKS, WHAT SHOULD THE REST OF US LEARN FROM THIS?

Posted by chris  on  12/03  at  03:29 PM

“WHEN THE SUPPOSED SPOKESPERSON FOR CUSTOM BUYS THEIR TV ON THE INTERNET TO SAVE A FEW BUCKS, WHAT SHOULD THE REST OF US LEARN FROM THIS?”

That we should all sell our businesses and setup an online shopping cart or go work for BB?  grin

Posted by John  on  12/04  at  01:01 PM

Artie Lange says it best with WAAAAHHH!!! It is unfortunate that you have learned how to write, yet passed up the lesson on reading. When it comes to ordering something online it is imperative to understand all of the charges before purchasing. A simple overlook on your part and now you blame Amazon for offering a service for items that they were selling. Well unfortunately for you, the item was purchased from Tigerdirect. Hopefully this was a lesson learned for you, but from the many posts you have made still blaming Amazon make me think otherwise.

Posted by Greg  on  12/05  at  08:55 AM

Well that settles the discussion.

She has shown what she “thinks” about “our” industry..

I hope they put her credit card info on the web.

Posted by Ted  on  12/08  at  03:03 PM

I haven’t read all the comments, so don’t shoot me!
I an a systems integrator and have equipment accounts with several vendors. Amazon had the best price on the DLP I bought last year which was offered with free white glove delivery. I paid no freight and the unit was delivered, placed on my furniture, and the packaging hauled away…“white glove” delivery. No issues.

Posted by sam  on  12/10  at  12:57 PM

It says right there on the screenshot from the first page “ships from and sold by tiger direct” and then below it, it says “If you buy this product from amazon.com…”  If is SOLD BY tiger you aren’t buying it from amazon and so arent eligible for the deal.  It probably was sold by amazon at one time and thats why that blurb about the free white glove shipping is there.  When shopping on amazon you must realize that half the time you’re buying it from amazon, and the other half you’re buying it from a company in the reseller marketplace. 

I’m an internet retailer and i take offense to the above comment as well.  This blogger duped themselves by not reading the ads correctly and by not calling up and making sure that what they assumed was the actual deal.  They found out the hard way and of course blamed everyone but themselves.  typical behavior, i deal with it everyday.  gotta love the human race!

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