The 8K Association (8KA), the cross-industry group focused on facilitating the growth of the 8K ecosystem, has announced the availability of a powerful new website to help educate consumers about the benefits of 8K displays and content.
The newly launched Discover8K.com web site is now available to help consumers discover how the latest advancements in displays, cameras and home entertainment can bring exceptional visual performances to life. With 8K resolution technology, everyone can discover more detail, more depth and more powerful big-screen imagery – all from the comfort of home.
The new Discover8K.com site provides valuable tools to help consumers learn about the 8K ecosystem, including topics such as:
- List of TVs from leading brands that meet the 8K Association’s performance standards
- Information about current and upcoming sources of 8K content
- Guidance for enjoying 8K entertainment at home – including ideal screen sizes and seating distances for immersive 8K cinematic or 8K gaming experiences
- The advanced technology behind powerful 8K up-scaling
- News about 8K of interest to consumers
“The 8K Association was founded to bring together content creators, technology providers, panel manufacturers, TV brands and more to accelerate the expansion of the 8K ecosystem. But ultimately it will be consumers who determine how quickly 8K technology is adopted,” notes Aaron Dew, marketing, work group chair, 8K Association.
“Consumers who understand the benefits of 8K ultra-sharp big-screen displays, finely-detailed 8K gaming and the power of immersive 8K video are going to speed the transition to 8K. That’s why the 8K Association launched the new Discover8K.com web site to help educate consumers on all the benefits of enjoying big-screen 8K entertainment at home.”
8K refers to the latest and highest-resolution standard for content creation, distribution and television displays that enables over 33 million pixels of resolution, which is 4 times sharper than the UHD / 4K standard.