Bryston has introduced the 4B Trade-Up Program, providing consumers in the U.S. and Canada with an upgrade path toward the ownership of a Bryston Cubed Series amplifier.
Owners of any previous generation 4B amplifiers can trade that model in through authorized Bryston dealers for substantial credit towards Bryston’s newest 4B³. The Bryston 4B amplifier is one of the most successful high-performance audio products ever brought to market, with many tens of thousands sold worldwide since their introduction in 1978, according to the Canadian manufacturer.
Bryston Cubed Series amplifiers are said to offer higher power, lower noise and dramatically lower distortion than previous generations. Cubed Series amplifiers are built to the same exacting standards that is the foundation of the company’s industry-best 20 year warranty.
“We think this program is valuable because it makes trading used gear wonderfully easy—and we will offer them great value for their older amplifier while rewarding them for brand loyalty,” explains Gary Dayton, VP of Sales & Marketing at Bryston.
“We are also excited to generate new opportunities and overall excitement for Bryston dealers in North America as consumers explore upgrading their systems.”
Bryston’s legendary service department will electrically refurbish all traded amplifiers and create an outlet for Bryston Sound Certified used products that come with the assurance of 100 hours of factory testing and a supplemental 5 years added to the existing warranty.
“As an enthusiastic Bryston retailer, this program represents an exciting and effortless way for consumers who own classic Bryston gear to attain great value for older models as they migrate to the best performing amplifiers available today,” adds Sunil Merchant from Sunny Components, a dealer based in Southern California.
“It is always of value when our manufacturer partners look for ways to stimulate traffic into our showrooms.”