Audio Advice, a leading North Carolina-based integrator that’s been ahead of the curve in many aspects of the custom electronics industry over the years, has filled an important role to help steer the company forward.

The Raleigh and Charlotte, N.C.-based integrator has announced the appointment of Gregg Chopper as chief operating officer (COO) to propel the integrator in its next phase of growth.

“As Audio Advice has grown, we have pushed the envelope to deliver great customer experiences from our stores and at audioadvice.com. Gregg Chopper brings incredible experience overseeing the implementation of processes and systems for fast growing companies like Audio Advice,” says Scott Newnam, CEO.

“At Audio Advice, Gregg will focus on driving continuous improvement in customer experiences and back-end operations. Additionally, Gregg will oversee geographic expansion opportunities for Audio Advice stores, including organic and potential acquisitions.”

New COO Brings Cambridge Audio Management Experience to Audio Advice

Prior to joining, Chopper spearheaded the international expansion of Cambridge Audio by successfully establishing direct sales teams and operations in the United States, Hong Kong, and Germany.

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While in his role of director of the Americas at Cambridge Audio, Chopper led the management of marketing, sales, warehousing, distribution, logistics, service, finance, and HR.

“I am eager to join a forward-thinking organization like Audio Advice, characterized by a clear growth strategy and a team-oriented culture,” said Gregg Chopper.

“Over a handful of years, I’ve watched Audio Advice grow and excel at its mission of ‘Bringing Happiness’ to its customers and its vendors. From its exceptional website to its patented home theater tool and its renowned videos, Audio Advice has set a bar of excellence in our industry.”

The new COO has held strategic management positions in Fortune 500, private equity, family-owned, and entrepreneurial businesses. These roles included developing business strategies in over 60 countries. More recently leading the international sales efforts for a private equity-owned health and wellness brand.

“I believe my experience aligns seamlessly with Audio Advice’s vision for the future and its commitment to excellence,” Chopper adds.

The integrator has long been a highly respected and highly successful name both regionally and nationally. Founded by industry icon Leon Shaw in 1978, Audio Advice has established an important presence in the high-performance AV and smart home space over the years by launching an eCommerce store, rolling out a home theater design tool and projection throw distance calculator, and elevating end-user events especially post-Covid with its “Audio Advice Live” shows the past two years.

Additionally, the integrator was recently named one of the “Fastest 50” growing companies and “Best Places” to work in North Carolina’s Triangle (Raleigh, Durham, Chapel Hill) area by the Triangle Business Journal.

“Our team was extremely impressed with how well Gregg ran Cambridge Audio in the United States and his subsequent work leading international expansion for a private equity backed company,” adds Jonathan Stephens, chief revenue officer at Audio Advice. “I have been a big supporter of Gregg’s and am super excited to have him join our team.”

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