Glenn Busse Named BlueConnect Partner

Published: March 25, 2025

BlueConnect Partners, a smart-home industry consulting service, has announced that Glenn Busse has joined the team as a Partner.

“Glenn is a highly accomplished global executive and an outstanding new addition to the BlueConnect team,” comments managing partner Avi Rosenthal.  “Decades of hands-on executive experience is what informs all of our work and differentiates BlueConnect from ordinary consulting firms. Glenn’s many successes in the consumer electronics world, whether building a product, a brand or a company, are well known throughout the industry. We’re glad to have him with us and look forward to many successes together.”

“BlueConnect Partners goes beyond predicting technology evolution—we create value and clear, actionable paths to achieve it. As a partner, I’m excited to help our clients navigate change, seize opportunities, and turn innovation into real results.” says Glenn Busse

The consulting company suggests that Glenn Busse is a forward-thinking and technically savvy global executive that has driven profitability and brand awareness in fast-paced, high-pressure environments. At Directed Electronics (DE), a bellwether CE company, he helped to drive sales revenue from less-than $1 million to over $300 million throughout his tenure, providing both strategy and execution in sales channel diversification and strategic partnerships with such Fortune 500 leaders as Best Buy, Sirius Satellite Radio, Target, and Wal-Mart.

Most recently, Glenn Busse served as VP sales & marketing at Anchor Audio, a battery powered portable PA sound systems company. BlueConnect Partners adds that Anchor Audio systems can be found at the White House, NFL events, universities, educational districts, houses of worship, and numerous branches of the U.S. military.

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Strategy & Planning Series
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Strategy & Planning Series
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Strategy & Planning Series
Strategy & Planning Series