Updating its space-friendly Beam soundbar, Sonos has announced its new latest-generation Beam Gen 2 soundbar.

Sonos states that its latest soundbar is engineered to produce an immersive audio experience for homeowners through its support of the Dolby Atmos format. Sonos points out that to help provide content to support the playback of immersive audio content it plans to offer Ultra HD and Dolby Atmos via Amazon Music later this year.

“We often talk about ‘Hollywood at Home’ being a real catalyst for our business, and Beam has played a huge part in this as one of the top-selling soundbars in its category,” says Patrick Spence, Sonos CEO.

“Taking what we’ve learned over the years about great listening and home theater, we’ve found a way to bring new features and significantly better sound to Beam, all in the same compact size that has proven extremely popular with customers.”

Sonos Beam Gen 2 Features Sleek Design and Advanced Processing

The new Beam Gen 2 Soundbar will be available on Oct. 5 for an MSRP of $449 and through the combination of Sonos’ S2 platform, which offers more than 100 streaming services, along with its user-friendly app and new design, the soundbar integrates into a variety of home spaces unobtrusively.

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Taking a closer look at the soundbar beyond its ability to deliver object-based surround sound via Dolby Atmos, Sonos points out that its new soundbar incorporates more processing power and a newly developed phased driver array. Sonos explains the Beam Gen 2 through its driver array and advanced processing is capable of steering sound around a room for a more, “lifelike experience.”

Sonos adds these new technologies have been integrated into the speaker without increasing the size of the soundbar. Aesthetically, the Beam Gen 2 includes design elements such as a new polycarbonate grille to help audio blend into interior spaces more easily.

The popular audio company notes the Beam Gen 2 soundbar also offers professional integrators options such as HDMI eARC to make installations easier, as well as NFC capabilities, and the option of just a pair of cables to round out the physical installation of the speaker to further streamline the installation process.

Like other Sonos products, the company adds, the new Beam soundbar provides room equalization (EQ) through Sonos’ proprietary Trueplay technologies.

Moreover, Sonos stresses the Beam Gen 2 soundbar incorporates Apple AirPlay 2, and compatibility with multiple voice control platforms to make control of the product simple for users.

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