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What’s Your Most Compelling Story?
Themed home theaters, outrageous installations and unique applications attract eyeballs.
No matter how good your Web site is, or how prolific your e-mail newsletters, you will not get as much traffic as you would from viral marketing.
You know viral marketing -- those stories and YouTube videos that circulate around the blogosphere, generating tens of thousands of hits.
How would you like your company to fetch that kind of buzz? It's not that difficult to do.
One of the most visited stories on CE Pro is "The Batcave Home Theater Room by DC Audio Video Systems."
It's just a single installation by the Portsmouth, N.H.-based installer DC Audio Video Systems. So far, it's the most highly trafficked story on CE Pro since it debuted in 2006, with more than 75,000 views.
And that's just the story alone. The related slideshow has pulled in another 100,000-plus views.
On our consumer site, Electronic House, a May 2006 Home of the Year featuring an Avatar-based home automation system has lured more than 150,000 visitors.
These installs may seem like nothing unusual for CE pros, but they are highly entertaining for regular folks -- so entertaining that they were picked up by other popular sites, such as Slashdot, Engadget and AVS Forum, generating probably hundreds of thousands of additional views.
The allure of these stories is that they are funky.
Do you have any compelling stories to tell? Themed home theaters, outrageous installations and unique applications attract eyeballs.
So do unique or technically interesting applications dealing with iPods, iPhones, Media Centers, motorization, the environment and other trends of the day.
Images and videos certainly help.
During the recent Home Theater Specialists of America (HTSA) conference, one of the most motivating presentations came from Web marketing specialist David Meerman Scott, author of "The New Rules of Marketing and PR."
Citing the value of "word of mouse," Scott implored integrators to try their hands at videos and other interesting tools for generating online buzz.
He pointed specifically to a YouTube video called "Building of a Home Theater" that documents -- in images set to music -- the installation of a home theater from studs to the soffits. That video has garnered more than 40,000 downloads.
This particular video was created by a do-it-yourselfer, but the implication for professional integrators is clear: You can attract a huge audience with a little creativity.
Here are a few videos or slideshows I'd definitely like to post online:
Use your imagination. We here at CE Pro have developed a knack for getting cool stories circulated around the Web, and we would love to do some of the dirty work for you.
So, send us your cool stories at .(JavaScript must be enabled to view this email address) and watch the word spread.
You know viral marketing -- those stories and YouTube videos that circulate around the blogosphere, generating tens of thousands of hits.
How would you like your company to fetch that kind of buzz? It's not that difficult to do.
One of the most visited stories on CE Pro is "The Batcave Home Theater Room by DC Audio Video Systems."
It's just a single installation by the Portsmouth, N.H.-based installer DC Audio Video Systems. So far, it's the most highly trafficked story on CE Pro since it debuted in 2006, with more than 75,000 views.
And that's just the story alone. The related slideshow has pulled in another 100,000-plus views.
On our consumer site, Electronic House, a May 2006 Home of the Year featuring an Avatar-based home automation system has lured more than 150,000 visitors.
These installs may seem like nothing unusual for CE pros, but they are highly entertaining for regular folks -- so entertaining that they were picked up by other popular sites, such as Slashdot, Engadget and AVS Forum, generating probably hundreds of thousands of additional views.
The allure of these stories is that they are funky.
Do you have any compelling stories to tell? Themed home theaters, outrageous installations and unique applications attract eyeballs.
So do unique or technically interesting applications dealing with iPods, iPhones, Media Centers, motorization, the environment and other trends of the day.
Images and videos certainly help.
During the recent Home Theater Specialists of America (HTSA) conference, one of the most motivating presentations came from Web marketing specialist David Meerman Scott, author of "The New Rules of Marketing and PR."
Citing the value of "word of mouse," Scott implored integrators to try their hands at videos and other interesting tools for generating online buzz.
He pointed specifically to a YouTube video called "Building of a Home Theater" that documents -- in images set to music -- the installation of a home theater from studs to the soffits. That video has garnered more than 40,000 downloads.
This particular video was created by a do-it-yourselfer, but the implication for professional integrators is clear: You can attract a huge audience with a little creativity.
Here are a few videos or slideshows I'd definitely like to post online:
- The installation of a 100-inch flat screen.
- A bungling criminal captured by a surveillance system you installed at a home.
- Unique installations of outdoor video screens.
- Botched do-it-yourself jobs and how you saved the day.
Use your imagination. We here at CE Pro have developed a knack for getting cool stories circulated around the Web, and we would love to do some of the dirty work for you.
So, send us your cool stories at .(JavaScript must be enabled to view this email address) and watch the word spread.
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About the Author
Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
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