Triad’s High-End Move Gets Warm Reception at ISE
Triad Speakers' decision to go upscale with its $15,000 CR-1 speaker is validated by integrators at ISE who report business is on the upswing.
When Triad Speakers launched its new high-end Cinema Reference series speakers at CEDIA Expo 2012, no one was really sure what the response would be. Would integrators be receptive to the Oregon-based company’s upscale move to a $15,000 speaker?
If the response at Integrated Systems Europe (ISE) in Amsterdam is any indication, the answer is yes.
According to Mike Budd, Triad’s director of international sales, the timing appears to be perfect, especially since attendees were generally upbeat about future business.
“I see many integrators engaged in larger projects that were either on hold or just not being specified not that long ago,” says Budd. “I also see an increase in high-end showrooms being designed and used to demonstrate the latest and most exciting technologies available. It is also noticeable that the bar has been raised by consumers as to what they expect in regards to quality, not only in performance and reliability but how the technology and products integrate with their lifestyle and the design of their living spaces.”
Triad displayed several on-wall soundbars in one-, two- and three-channel configurations and finishes in its booth. The company also showed off its new frameless grilles for its in-wall and in-ceiling models. But clearly, the focus from attendees was on the new CR-1 front channel passive Cinema Reference speaker which will be shipping very soon.
The CR-1 boasts a 15-inch woofer, two 8-inch midranges, and a proprietary air motion transformer tweeter, all sourced from premium European professional driver manufacturers. It is the company’s loudest playing loudspeaker to date, comfortably exceeding 120 dB at 1 meter. It’s also the company’s most expensive at $15,000 each.
In the fall of 2012, company president Larry Pexton told CE Pro he had no qualms about launching the line while the economy is still slow, noting that the new speaker targets a higher class of clients who appreciate dynamics and the capability of filling a significantly larger room.
Budd notes, “For Triad dealers, I see growth opportunity in the category of higher performance multiroom audio systems as home owners seek to expand on existing systems and enjoy the same quality audio they have in their multi-channel cinema system.”
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