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Sunfire, Bob Carver Talk Audio, Intro Products
Audio legend demos Sunfire's latest ventures and discusses audio engineering.
Audio legend Bob Carver (right) with EHX marketing manager Demetrios Louloudes.
Selling Luxury Products
Harper, a former dealer, said it is important for integrators to have the infrastructure for selling luxury products.
They don’t necessarily need a conventional showroom, he said, but they need a professional environment where consumers feel comfortable listening to systems.
He alluded to the relatively slow businesses that many CE pros are experiencing. In the May 2008 issue of CE Pro, it will be reported that CE Pro 100 companies report growth of 9 percent.
“It’s not the double-digit growth we’re used to, but the good news is that it’s growth.”
Harper suggested that some dealers try positioning themselves as “luxury dealers.” The problem is, he said, “you can’t just decide to do that. Not without the systems in place.”
He named Dallas-based Starpower and New Jersey and New York-based 6th Avenue Electronics as good examples of Sunfire dealers that have the correct infrastructure in place.
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About the Author
Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.
3 Comments (displayed in order by date/time)
I have been working with Dean (the last factory service manager at Phase Linear’s Lynnwood Washington plant) for approximately 20 years. We shared a web site until recently when AOL shut down all AOL websites on October 31, 2008. An archived copy of our web site is available at: http://web.archive.org/web/20071208055327rn_1/hometown.aol.com/PhaseTek/
Dean has registered a new web site which will be forthcoming in 2009.
Dean and I have factory original new old stock parts to repair most pieces of Phase Linear gear.
need 700b phase linear handles and front face plate
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Where is Bob Carver and how might a simplton such as myself locate the Master? I am the proud owner of three of his previous products (Phase Linear #700, 4000, and 6000…all of which are no longer functional). Unfortunately purchased through Craig’s List. Managed to get the amp functional; the remaining units are toasted enough that I cannot locate the proper ICs, etc. to properly recondition them (ain’t got no parts, man). I spent a whole months income to acquire them (on disability)...what is a proper gentleman to do besides suck it up and admit failure? Already own a Marantz 2325 I purchased new in 1973, but have always craved your equipment. Now I feel like a REAL loser since I cannot repair your other items. Is there any hope left; things have not been good lately?! At the least, thank you for what you have done for my industry (A/V sales). KSR
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