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Study: Connected TV Revenues Top $1B in Q2 2009
Only 15-20% of Connected TVs are actually connected to the Internet, providing an opportunity for CE pros.
The connected TV market grew 40 percent from $776 million in Q1 2009 to $1.08 billion in Q2 2009, according to Quixel Research.
Volume almost doubled for Internet-capable TVs with sales reaching 620,000 units in Q2 2009 versus 365,000 in Q1.
The aggressive growth has a lot to do with availability. Vizio recently unveiled a slew of content partners to its line of Internet Apps (VIA) Connected HDTVs. Vizio joins a steady stream of manufacturers launching TVs with Internet capabilities.
Content, of course, is the reason consumers care about getting their TVs connected. It seems like every week we hear about Netflix, Vudu, Amazon, Best Buy, Blockbuster, Yahoo or Rhapsody partnering with a manufacturer to facilitate content streaming.
"The timing is right for consumer adoption of connected TVs," says Tamaryn Pratt, Quixel Research's principal. "The majority of people already have high speed broadband in their homes, and with the increased availability of premium content via the internet, such as movies, UGC, etc., manufacturers are capitalizing on consumers' desire to watch ‘programming' on a much larger screen than their computer monitors."
Quixel estimates that only 15 to 20 percent of TVs with built-in Internet capabilities are actually connected to the Internet. Perhaps that's where CE pros come in.
Related Slideshow: 7 Connected TVs
Volume almost doubled for Internet-capable TVs with sales reaching 620,000 units in Q2 2009 versus 365,000 in Q1.
The aggressive growth has a lot to do with availability. Vizio recently unveiled a slew of content partners to its line of Internet Apps (VIA) Connected HDTVs. Vizio joins a steady stream of manufacturers launching TVs with Internet capabilities.
Content, of course, is the reason consumers care about getting their TVs connected. It seems like every week we hear about Netflix, Vudu, Amazon, Best Buy, Blockbuster, Yahoo or Rhapsody partnering with a manufacturer to facilitate content streaming.
"The timing is right for consumer adoption of connected TVs," says Tamaryn Pratt, Quixel Research's principal. "The majority of people already have high speed broadband in their homes, and with the increased availability of premium content via the internet, such as movies, UGC, etc., manufacturers are capitalizing on consumers' desire to watch ‘programming' on a much larger screen than their computer monitors."
Quixel estimates that only 15 to 20 percent of TVs with built-in Internet capabilities are actually connected to the Internet. Perhaps that's where CE pros come in.
Related Slideshow: 7 Connected TVs
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About the Author
Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.
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