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QR Code on Audio Authority Amp Assists Installers

When scanned with a smartphone, the QR code on Audio Authority's SonaFlex-16 amplifier links directly to the installation manual.


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The new SF-16 amplifier from Audio Authority has a QR code on the back for installers in the field to quickly access specs and instructions via their smartphones.

Audio Authority had what might have been the most unique product feature at CEDIA Expo 2011, and it has nothing to do with crossovers, circuit boards, watts per channel, ANSI lumens or any of the other technical specs you would expect.

Audio Authority had a QR (Quick Response) code on the back of its new SonaFlex-16 amplifier. The QR code is one of those square black-and-white, fast-read, matrix-style bar codes for smartphones that are becoming extremely popular to drive consumers directly to a website.

Audio Authority's Anthony Grote came up with the idea for the new 16-channel digital amplifier. When the QR code is scanned in the field by a technician, it links him directly to an installation manual so he can never be without a manual on the job.

The feature is certainly another sign of the times. I expect other manufacturers may be taking note of this. Very cool.

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Article Topics

News · Product News · Audio · Amplifiers · Events · CEDIA · Audio Authority · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

7 Comments (displayed in order by date/time)

Posted by jzoz01  on  09/14  at  12:59 PM

Very cool idea

Posted by Chris  on  09/15  at  12:53 PM

I like it; great idea!

Posted by AV Clarity  on  09/15  at  06:50 PM

its a shame the QR Code is inverted, not all readers can read inverted QR Codes

Posted by David Acton  on  09/16  at  06:39 AM

I was wondering if anyone would notice that!  The SF-16 amp at the show was a prototype.

Shipping product (Nov/Dec 2011) will have a revised silk screen that includes a white background around the QR code.  Good catch!

David Acton
Audio Authority

Posted by Rich Apgar  on  09/16  at  11:59 AM

I will have to steal that idea. Brilliant!

Posted by WhyReboot  on  09/20  at  07:16 AM

We’ve used QR Tags on all of our products since we opened last year.  It’s immensely helpful for installers in the field because at any time they can scan the label and get support and warranty info, registration info, contact info, etc.  It also has the model numbers, serial numbers, IP addresses, etc. so that they can send us a picture of the tag without having to read out all of the numbers if they need an RMA for any reason.

It’s a great way to give a lot of information with very little effort on both ends.  Our clients seem to love it!

Posted by WhyReboot  on  09/20  at  07:31 AM

Forgot to mention…..seeing as all of the information is embedded in the tag, there is no internet connection necessary on the device that reads it.  So if you’re in a home with no cell signal you can still access the info!

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