Sunday is Game Day at AMX.
No stuffy trade show stuff, just pure unadulterated fun, according to Jeff Kindig, VP of marketing strategy.
"We 're wearing jeans and white polos, serving beer and grilling hotdogs," he says.
Five football games will be showing on five big screens. And guests can indulge in putting and cards.
In addition, AMX will announce the winner of a $27,000 home theater package.
The lucky dealer will be selected from a pool of integrators who took part in the
AMXHome Integrate This! contest.
Dealers have been competing all week, getting their hands dirty with AMX's turnkey control system.
"Our goal is just for people to see it, try it, and say, 'Now I get it, I understand'," Kindig says.