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Plasma Shipment Growth Strong in Q3, Research Finds
The shipment totals, which were the second-highest quarterly results ever, were 6 percent higher than expected.
Shipments of plasma display panels (PDPs) rose 37 percent year-over-year and 18 percent quarter-over-quarter to 4.2 million units, according to DisplaySearch.
The shipment totals, which were the second-highest quarterly results ever, were 6 percent higher than expected.
DisplaySearch's Quarterly Global TV Shipment and Forecast Report, Plasma and LCD TV Panel Shipment Module reports that Panasonic led the 1080p segment (70 percent shipped) with Samsung accounting for 15 percent.
For overall PDP shipments, Panasonic increased its revenue share to 39.8 percent with a 37 percent year-over-year growth. Samsung, LGE, Pioneer and Hitachi followed according to revenue share.
The most popular size plasmas continue to be 42-inch models, with 50-inch panels growing from 26 percent of shipments to 29 percent. DisplaySearch reports that 32-inch models accounted for nearly 12 percent of shipments, growing 20 percent quarter-over-quarter.
"The HD share of 32" plasma panel shipments declined, falling from 37% to 23% of units, as 32" LCD panel prices declined rapidly in Q3'08, thereby reducing the attractive pricing advantage plasma enjoyed in the 32" TV category," says Paul Gagnon, DisplaySearch Director of North America TV Market Research.
"In addition, aggressively lower retail prices at the end of Q3'08 for 42" and 50" HD plasma TVs are leading to a surge in demand for these models worldwide, especially in North America, and pushing overall plasma panel shipments sharply higher."
Plasma Panel Revenue Share and Growth by Supplier
The shipment totals, which were the second-highest quarterly results ever, were 6 percent higher than expected.
DisplaySearch's Quarterly Global TV Shipment and Forecast Report, Plasma and LCD TV Panel Shipment Module reports that Panasonic led the 1080p segment (70 percent shipped) with Samsung accounting for 15 percent.
For overall PDP shipments, Panasonic increased its revenue share to 39.8 percent with a 37 percent year-over-year growth. Samsung, LGE, Pioneer and Hitachi followed according to revenue share.
The most popular size plasmas continue to be 42-inch models, with 50-inch panels growing from 26 percent of shipments to 29 percent. DisplaySearch reports that 32-inch models accounted for nearly 12 percent of shipments, growing 20 percent quarter-over-quarter.
"The HD share of 32" plasma panel shipments declined, falling from 37% to 23% of units, as 32" LCD panel prices declined rapidly in Q3'08, thereby reducing the attractive pricing advantage plasma enjoyed in the 32" TV category," says Paul Gagnon, DisplaySearch Director of North America TV Market Research.
"In addition, aggressively lower retail prices at the end of Q3'08 for 42" and 50" HD plasma TVs are leading to a surge in demand for these models worldwide, especially in North America, and pushing overall plasma panel shipments sharply higher."
Plasma Panel Revenue Share and Growth by Supplier
| Rank | Supplier | Q2 08 Share | Q3 08 Share | Y/Y Growth |
| #1 | Panasonic | 36.8% | 39.8% | 37% |
| #2 | Samsung SDI | 31.0% | 29.4% | 30% |
| #3 | LGE | 24.0% | 21.9% | 8% |
| #4 | Pioneer | 3.3% | 4.7% | -3% |
| #5 | Hitachi | 4.8% | 4.1% | -26% |
| #6 | Orion | 0.1% | 0.1% | 10% |
| Total | 100% | 100% | 21% |
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