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Pacific Media Names Mitsubishi Top Front Projector Brand
Pacific's Dealer Survey names Mitsubishi No. 1 brand for fifth time in seven years.
Pacific Media Associates has named Mitsubishi the top front projector brand for the fifth time in seven years.
Mitsubishi, for the fifth time in the last seven years, has been named the top front projector brand by Pacific Media Associates Dealer Survey.
Epson and Sony were named the No. 2 and No. 3 brands, respectively, by U.S. and Canadian front projector dealers who participated in the survey.
The survey ranks 25 aspects of marketing support, products and after-sale support. Dealers rank the brands on a scale of 1 (very poor) to 5 (very good).
The aforementioned companies came away with the highest composite scores:
"The market for front projectors was starting to go through wrenching changes during the second half of 2008 when this survey was taking place," says Michael Abramson, director of Pacific Media research and manager of the Dealer Survey.
"Many of the aspects dealers considered most important in the past continued to be significant in 2008, and will probably remain important going forward."
Epson and Sony were named the No. 2 and No. 3 brands, respectively, by U.S. and Canadian front projector dealers who participated in the survey.
The survey ranks 25 aspects of marketing support, products and after-sale support. Dealers rank the brands on a scale of 1 (very poor) to 5 (very good).
The aforementioned companies came away with the highest composite scores:
- Gold Award: Mitsubishi
- Silver Award: Epson
- Bronze Award: Sony
"The market for front projectors was starting to go through wrenching changes during the second half of 2008 when this survey was taking place," says Michael Abramson, director of Pacific Media research and manager of the Dealer Survey.
"Many of the aspects dealers considered most important in the past continued to be significant in 2008, and will probably remain important going forward."
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Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
2 Comments (displayed in order by date/time)
seriously!
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Where was this front projector survey conducted? In an office supply chain store?