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Microsoft’s Ballmer, Intel’s Otellini to Keynote CES 2010

CES also announces exhibits spotlighting home health tech, college and "mommy" markets.


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Microsoft CEO Steve Ballmer will give the 2010 CES pre-show keynote.

Two computer industry giants will deliver the keynotes at 2010 International CES in Las Vegas on Jan. 7-10.

Microsoft CEO Steve Ballmer will give the pre-show keynote on Wednesday, Jan. 6 in the Hilton Center, while Intel Corporation president and CEO Paul Otellini will speak on Jan.7 in the Hilton Center.

Ballmer, who also gave the pre-show keynote at 2009 CES, fills the slot formerly held by now semi-retired Microsoft founder Bill Gates.

Exhibition space at 2010 CES will be somewhat contracted. The Sands Convention Center won't host exhibitors as it has in the past. All exhibits will be at the Las Vegas Convention Center (LVCC) and the Las Vegas Hilton, according to the CEA.

Attendance at 2010 CES is expected to dip to just over 100,000 versus about 110,000 2009 CES and about 140,000 at 2008 CES.

The Consumer Electronics Association (CEA) also announced a new spotlight area on the 2010 CES show floor and three conferences and “tech zones.”

The “Living in Digital Times” spotlight area, to be located in the North Hall of the LVCC, focuses on how technology affects various lifestyles, including children, college students, parents and senior citizens.

Areas returning to CES as part of the "Living in Digital Times" spotlight include:
  • Kids@Play Conference Program and TechZone — will explore the role technology plays in children’s education
  • The Silvers Summit Conference Program and TechZone — will showcase consumer technology aimed at keeping seniors healthy, entertained and connected
“Taking a look at the industry through the lens of lifestyle lets us look at some of the hot trends: distance learning, mommy bloggers, Internet safety, new user interfaces, mobile kids, aging in place, digital health records and more,” Chupka says.

There will be three additional conferences and TechZones at 2010 CES:

Digital Health Conference Program and TechZone — This will focus on the emerging market of digital health and wellness devices, related applications and services, and will address consumer and business-to-business spending on health-related products.

HigherEd Tech Conference Program and TechZone — Since college students are among the first to adopt new technologies and determine the next big trend, this tech zone examines what’s happening on the high-tech campus.

Mommy Tech Conference Program and TechZone— Advances in technology have helped moms juggle priorities, stay connected and organized, so this tech zone focuses on the latest technology trends aimed at the $90 million “mommy market."

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Article Topics

News · Events · CES · Associations · Associations · All topics

About the Author

Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.

1 Comments (displayed in order by date/time)

Posted by JoeAV  on  07/29  at  11:37 AM

Get ready folks we’re just about at the point where Microsoft if going to be a regular entity in our industry. I know we’ve thought that before but look at the last couple of years.

1) Media Center. Good/Bad etc they are in our world with this entry.

2) They are working with our industry such as Crestron, Exceptional Innovation etc.

3) Windows Live will include mote features and options around the intelligent home

To much future potential for them not to be involved beyond just an OS. Look how many products we’re dealing with today from CEDIA Manufacturers that include .NET, Vista, WiFi etc. No getting away from it folks.

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