Is Digital Signage Right for You?

Digital signage is projected to be a $14 billion market by 2017. But unless things change, not many CE pros will benefit from that enormous growth.

Traditional CE pros - A/V guys - aren’t embracing digital signage as aggressively as their IT brethren. A category that once seemed right up CE pros’ alley appears to be passing them by.

There may be good reason for that. Not every integrator is equipped to provided the coordinated system design effort needed to pull together digital signage hardware, software and content. There’s also a level of post-installation service that IT integrators are accustomed to providing but A/V guys perhaps are not.

Since a potentially $14 billion market is worth looking into, integrators might want to check out the CEProLIVE! session, "Is Digital Signage Right For You?" today at 1 p.m. EDT. Registration for CEProLIVE! is free.

The session will discuss the dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing and displaying digital images and video content.
Professionals with audio, video and system design expertise need to install these systems – and progressive CE pros are starting to take ownership of this product category which is poised for rapid growth. We will also cover:

Digital Signage 101: Overview and installation requirements
Content Delivery: Should you partner with a software provider or go it alone?
Recurring Revenue: How much can you expect to generate?
Dealer-to-Dealer Panel: Learn from fellow integrators how to break into the market, what to install, ongoing service requirements and payment structures that work.
10 Steps to Get Started in Digital Signage