Home Theater

Front Projector Market Grows ‘Sharply’ in Q1

Year-to-year unit sales and revenue up 51% and 17%, respectively.


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The home theater front projector market in Q1 2010 grew sharply in both volume and value year-to-year (Y/Y), according to Quixel Research.

The category increased 51 percent Y/Y in unit sales and 17 percent Y/Y in revenue, according to Quixel’s “USA Home Theater and Entertainment Front Projector Market Review.” Meanwhile, unit sales and volume dropped 21 percent and 25 percent, respectively, quarter-to-quarter (Q/Q).

Quixel says overall value for the front projector market jumped from $62 million in Q1 2009 to $72 million in Q1 2010. However, the market was valued at $97 million in Q4 2009.

“The entry-level models really carried the category in the first quarter,” says Tamaryn Pratt, Quixel Research’s principal. “Both DLP and 3LCD entry-level HD1080p models were widely available and hovering around the $999 and $1499 range, which wasn’t the case early last year.”

The 1080p segment of the market fell Q/Q 5 percent in units and gained 12 percent in volume share. Revenues for the 1080p segment were up 35 percent Y/Y to $65 million in Q1 2010, but were down 20 percent from Q4 2009.

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