Embedded Media Center Coming to HDTVs and Set-tops
Although it's late to the party -- following Vudu, Yahoo!, Samsung Apps and the like -- Microsoft believes Windows Embedded Standard 7 will finally bring Media Center to the living room.
Microsoft is late to the TV apps business, but it has finally arrived with the new Windows Embedded Standard 7 (formerly Windows Embedded Standard 2009), which the company recently released to OEM developers.
The application could bring Windows Media Center to TVs and set-top boxes, without the need for a dedicated PC.
Then again, that’s what they all said as early as 2005, when we thought Intel Viiv, AMD Live and Microsoft TV would be built into CE devices. Those initiatives fell flat. The closest near-miss might have been HP, which had embedded Media Center Extender in TVs before it switched to its own MediaSmart platform.
The Microsoft initiative follows early successes of embedded connectivity platforms like Vudu, Yahoo! TV, Boxee and manufacturers’ own platforms – Panasonic Viera Cast, LG NetCast and Samsung Apps, to name a few.
Irena Andonova, the director of product management for Windows Embedded 7 at Microsoft, tells Betanews.com:
Andonova also tells Betanews that OEMs and platform developers interested in Windows Embedded can use Silverlight as their development platform. Silverlight is Microsoft’s streaming platform and application framework similar to Adobe Flash.
For (seemingly) the first time, Microsoft is letting developers customize the embedded platform, using their own fonts, colors and branding. They cannot, however, alter the vertical and horizontal menu scheme.
Betanews explains that the ability to customize was a lesson learned from the more rigid Mediaroom, a streaming media platform that Microsoft has pedaled to service providers.
The application could bring Windows Media Center to TVs and set-top boxes, without the need for a dedicated PC.
Then again, that’s what they all said as early as 2005, when we thought Intel Viiv, AMD Live and Microsoft TV would be built into CE devices. Those initiatives fell flat. The closest near-miss might have been HP, which had embedded Media Center Extender in TVs before it switched to its own MediaSmart platform.
The Microsoft initiative follows early successes of embedded connectivity platforms like Vudu, Yahoo! TV, Boxee and manufacturers’ own platforms – Panasonic Viera Cast, LG NetCast and Samsung Apps, to name a few.
Irena Andonova, the director of product management for Windows Embedded 7 at Microsoft, tells Betanews.com:
"Making Windows Media Center available in specialized devices like set-top boxes and connected media devices, we now have devices that can live in the living room, and customers will be accustomed to having them there. It brings the same functionality and features from Windows PCs to the world of specialized devices."
Andonova also tells Betanews that OEMs and platform developers interested in Windows Embedded can use Silverlight as their development platform. Silverlight is Microsoft’s streaming platform and application framework similar to Adobe Flash.
Customizing the Platform
For (seemingly) the first time, Microsoft is letting developers customize the embedded platform, using their own fonts, colors and branding. They cannot, however, alter the vertical and horizontal menu scheme.
Betanews explains that the ability to customize was a lesson learned from the more rigid Mediaroom, a streaming media platform that Microsoft has pedaled to service providers.
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Article Topics
News · Product News · Video · Media Servers · Media Center · Microsoft · Windows Media Center · Windows 7 · Mediaroom · Silverlight · Windows Embedded ·About the Author

Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
2 Comments (displayed in order by date/time)
@Eyal Kattan
Well said. Finally looks like MS is offering us freedom from the extender limitations.
However, been burnt too many times to get excited about this. This has potenial to be one of the best things to ever happen to Media Center, but “I’ll believe it when I see it.” If we’re lucky, we might see real products in a few years from now.
Thank you Google, Yahoo, and Apple. MS got their butts kicked with their phones, and the next frontier appears to be the living room. Maybe the competition woke them up and got their attention. I doubt they will let it happen again in the living room, especially with the huge lead MS developed and then sat on.
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Julie,
A few small clarifications about the W7 Embedded OS:
1. The W7 embedded OS does not replaces the Media Center PC which may be used as a content server. Rather it replaces the Media Center Extender (Client) which was initially supported on XBOX360 and then by other 3rd parties such as Linksys and D-Link. However as we all know the Extender technology was rather limited and didn’t catch, forcing Linksys to abandon. Now, we can finally enjoy full featured affordable “extenders” instead of pricey mini pc’s.
2. With the release of W7, MS changed the architecture of Windows Media Center based systems, and moved from Client/Server (I.e., Extenders connected to a PC) to “meshed” network where all media center clients on a network can share and aggregate content to/from each other. This architecture is definitely more robust as it eliminates the limitation of 4 extenders per Media Center server. However, in a larger installations, a server is still required to successfully manage the off-line digital media (such as music, pictures, recorded TV, videos and movies).
3. While, I understand the need to compare to other online services, it is important to keep in mind a few key features that differentiate Media Center from the rest of the herd:
a. Windows Media Center is the only solution today that includes full DVR capabilities (except Tivo of course). In fact, its DVR is far superior to any other DVR’s in market today. Not many DVR’s can record 4 concurrent HD channels on 1TB hard drive.
b. When it comes to user experience, as you lightly touched in the article, Media Center provides the users with unified experience. Regardless of what they are viewing or listening to, the user interface always looks the same, the buttons are always in the same place etc. Other solutions provides different user interfaces (widgets), depends on the service rendered which means the user needs to learn how to use these.
c. Watching recorded shows on Media Center, is seamless experience, whether you watch it in the living room or in the bedroom., regardless of where the show was recorded.
d. Windows Media Center server can be expanded by adding software plug-ins that were created by third party developers. With other solutions, we are depended on the manufacturer to push firmware updates.
4. While the W7 embedded has been long awaited wish by anyone who was touched by this technology, I think it’s important to look at Media Center as a platform. The embedded OS will definitely increase the distribution of the technology, should manufacturers embrace it. It will also make the deployment of Media Center based, much easier for CI professionals. Rather than running HDMI or baluns all over the place, the installer would only need to connect a Media Center powered TV to the home network. I think this is Nirvana